TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Agencies

Spin the Agencies of Record

shutterstock_80046088

  • MWW will be PR AOR for Lapolla Industries, Inc., a manufacturer of “polyurethane foam insulation, reflective roof coatings and equipment” designed to reduce energy consumption. MWW will primarily handle media relations to spread awareness of the brand’s eco-friendly building materials. Lapolla already has some big-name backers: the company was one of those selected to participate in President Obama’s Climate Action Plan and recently signed Ty Pennington of Extreme Makeover as a spokesperson. (No word from Vanilla Ice.)

Read more

Mediabistro Course

Management 101

Management 101Become a better manager in our new online boot camp, Management 101! Starting October 27, MediabistroEDU instructors will teach you the best practices being a manager, including, how to transition into a management role, navigate different team personalities, plan a team event and more! Hurry, this boot camp starts Monday! Register now!

Roll Call: Waggener Edstrom; H+K Canada; Hemp PR; And More

Waggener Edstrom promoted Tiffany Cook from EVP to VP/head of its consumer sector. Cook, who has been with WE for 16 years, will oversee related efforts across the retail, consumer technology, automotive, and spirits industries. PR Week tells us that she will report to co-founder/partner Pam Edstrom.

Hill+Knowlton Strategies‘ Canadian operations named Dimitri Gourdin SVP and GM of its Montreal office. Gourdin, who earned a law degree at Paris’ Panthéon-Assas University and a masters’ from Paris Management School, previously served as VP of marketing/comms at BIOMOD, a biotech company serving the health and beauty industries. In the 90′s he worked in crisis comms at Burson-Marsteller’s Paris office and in 2005 he launched his own Montreal-based firm called Arcane Communications.

Mark Goldman and Ryan McCormick, PR veterans and founders of both Goldman McCormick PR and Legal PR Team, have announced the creation of a new firm called, simply, Hemp Public Relations. We’ll let you guess which sort of clients they plan to serve — and it’s OK if you’re, like, a little slow

Read more

Spin the Agencies of Record

shutterstock_115163272

  • Cohn & Wolfe China signed a three-year contract to represent Tourism Fiji; C&W is the first China-area firm appointed by the group. The purpose of the contract: to convince more of China’s growing leisure class to choose Fiji as its next tourism destination. Sadly, while the islands boast more than their share of natural beauty and local attractions, only Tom Hanks can hear the volleyballs.

Read more

Roll Call: MWW, GMR, And More

MWW named Ayofemi “Femi” Kirby, former communications director for the Congressional Black Caucus, as its newest corporate comms account supervisor.

Kirby, who earned a masters degree in PR from American University, previously worked on Capitol Hill directing comms for Congressman Adam Smith, ranking member of the House Armed Services Committee. She also spent three years working with Millennial-focused nonprofits Generation Engage and Mobilize.org. At MWW, she will help manage clients in both the public and private sectors; President/CEO Michael Kempner writes, “Femi is a significant addition to our nationally recognized crisis-management and corporate reputation teams.”

GMR Marketing announced two new staffing changes in its Los Angeles and New Berlin, Wisconsin offices. The agency promoted Dave Houston from senior director to vice president of client management and senior account director Casey Gartland to vice president of music and entertainment. Houston has been with GMR for nearly sixteen years and Gartland also brings more than 15 years’ experience to the new role. Houston began his career in events and has worked with clients including Pfizer, Johnson & Johnson, and PepsiCo; he will remain at GMR’s WI headquarters. Gartland, who has helped create partnerships with Deadmau5, The Jonas Brothers, Guy Fieri and others, will continue to be based in GMR’s LA office.

Read more

Nanci Ryder Shares ALS Diagnosis, Steps Down at BWR

nanci_ryder_main

Today, famed celebrity PR pro Nanci Ryder – co-founder of BWR and frequent “most powerful publicists in Hollywood” honoree — made an important announcement via The Hollywood Reporter: she has ALS and she will be stepping down from her role at the firm to devote herself fully to raising awareness of the condition.

This news is particularly relevant after the ALS and the PR industry itself won widespread acclaim for the success of the Ice Bucket Challenge this summer.

The piece is well worth a read, but here are some of its more inspiring quotes from Ryder herself:

“They haven’t told me that I’m terminal, but the disease is…So you fight. That’s it.”

Read more

More Clients Asking for Time-Specific ROI Estimates

shutterstock_57579460

Here’s a message we saw shared on one of our PR/marketing Facebook groups this morning. It was written by a prospective client that has yet to sign with the firm in question but wants to justify its coming PR spend to managers:

“We would like to add some goals and targets against which we can measure. These could be number of placements, traffic from placements, tweets and retweets, etc. Could you outline some reasonable metrics for a 3-month engagement?”

We were taken aback by the “reasonable” specifics requested in this quote. Estimating the number of placements one can score in a three-month period is one thing, but predicting the social media “ripple effect” of tweets, retweets and subsequent clicks that will stem from those placements is, at best, an imprecise art.

Read more

Roll Call: Edelman, Burson-Marsteller, Kwittken And More

Edelman named Deb Kazenelson Deane EVP and group head for its Los Angeles-based corporate practice. An eight-year Edelman vet and expert in Hispanic marketing, Kazenelson previously worked in areas as varied as recalls, M&A and “workforce reductions.” She often serves as the firm’s go-to representative for clients who need bilingual professionals and she also sits on the board of directors for the LA Family Housing and UCLA Fielding School of Public Health.

Before joining Edelman, Kazenelson led her own indie consultancy and helped launch PainePR’s Los Angeles office; in her new role she reports to Edelman LA GM James Williams, who cites her “broad experience and success in driving impactful global programs” in the press release. (Edelman)

Another Edelman staffer is moving to Burson-Marsteller. Brady Mays, who served as general manager at Edelman’s 75-strong Chicago office, will join Burson as managing director of digital integration in the U.S. “Anti-social media douchebag” Mays joined Edelman to lead digital exactly one year ago; in his new role (which began October 1st), he will remain in Chicago and report to Thomas Gensemer, U.S. Chief Strategy Officer. The release states that he will work with other Burson practice leaders to promote the firm’s digital offering. (Burson-Marsteller)

Read more

Spin the Agencies of Record

shutterstock_100176515

  • Cone Communications will be the agency of record for the Pan-Mass Challenge, a Massachusetts-based bike-a-thon held each year to raise money for cancer research and treatment via the Dana-Farber Cancer Institute. Cone won the business after a six-agency review and will look to expand the race’s profile via media outreach, speaking opportunities and various influencers. Side note: we know from very personal experience that cancer is no laughing matter — but those looking to raise awareness should still pay attention to this guy and his “giant inflatable testicle.”

Read more

Spin the Agencies of Record

SHAMU

  • SeaWorld enlisted the skills of government relations firm Van Scoyoc Associates to help convince the public that it has the best interests of its whales in mind by promoting its recently announced “one-of-a-kind” facilities designed to house orcas at SeaWorld San Diego. These duties are different from those assigned to 42 West, which the company hired in the wake of the Blackfish backlash.

Read more

Spin the Agencies of Record

NYCIFF

Read more

NEXT PAGE >>