ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.
It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.
It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.
A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.
After the jump, we listed some people — both abstract and specific — whose absence we noted.
- RapidForce, a producer of pain relief adhesives, chose The Halo Group as its AOR for branding/marketing communications. The company spokesperson will be tennis star John Isner, who will help promote the product among athletes and trainers and remind everyone that, unlike Icy Hot, it doesn’t smell like peppermint Lifesavers.
You may know Trylon — which has served such clients as Microsoft, Corbis, The Weather Channel and AT&T since its founding in 1990 — as one of the few agencies reminding us that New York City’s “Silicon Alley” also nurtures a vibrant tech scene lacking only the flash and self-importance of its West Coast counterpart. The agency now joins names like Raker Goldstein, Slingshot, ClarkHuot and Adler under the larger CHR umbrella.
The acquisition will allow Trylon to offer an expanded array of services to its clients: in the release, President Lloyd P. Trufelman lists “branding, digital, design, advertising, experiential marketing, research and other offerings as needed.”
In explaining the reasoning behind the move, CHR CSO Jonathan Zaback writes:
“Trylon SMR will serve as the foundation for a larger tech PR practice that we will be expanding via additional acquisitions.”
…because we can’t let California have all the fun.
- French/West/Vaughan of North Carolina will provide ad, marketing and PR services to new client RAM National Circuit Finals Rodeo, which will happen in Kissimmee in 2015 and will almost certainly not provide fodder for #FloridaMan. Check out their creative samples and don’t ever try to ride a bull unless you have proper training or your name is Luke Perry.
New York Times media reporter Ravi Somaiya wrote what might have seemed like the most important PR story to break over the long weekend: a look into Ketchum‘s relationship with its most (in)famous client, Russian president Vladimir Putin.
What did the article itself reveal, though?
Not a whole lot.
MWW announced that Nicole Bott has joined the firm’s corporate communications practice as vice president. Bott, who will be based in the New York office, brings more than a decade of experience leading integrated account teams across media relations, content development, creative and digital disciplines for a variety of financial services and corporate communications clients. In her role at MWW, Bott will use her integrated project management and strategic media relations skills to help clients implement strategic communications campaigns.
Prior to joining MWW, Bott served as a senior manager, client relationships at Peppercomm, where she was responsible for providing strategic counsel and leading integrated account teams across the agency’s various service offerings. Her client work focused on leading the account teams for one of the Big Four, with a particular focus on the firm’s financial services practice and strategic growth markets business. While at Peppercomm, Bott also worked on a variety of corporate communications and crisis programs across a variety of industries, including professional services, financial services, technology, consumer and sports. Previously, she served as vice president at Linden Alschuler & Kaplan, Inc., where she specialized in generating high-profile media coverage in targeted national outlets for clients in professional services, transportation and real estate, among others. During her tenure at Linden Alschuler & Kaplan, Inc., Bott also served as a key member of the public relations team that advised on two acquisition announcements. (Release)
Keith Burton, who left his role at Golin to become a partner at Brunswick New York last year, announced that he will leave his position to start his own firm to be known as Grayson Emmett Partners. Burton officially left Brunswick in May but just announced the formation of his new firm to PR Week yesterday. GEP will focus on employee engagement for clients in the “banking and finance, manufacturing, and consumer products” industries. Burton told the magazine that he plans to continue consulting with Brunswick in the employee engagement space. (PR Week)
- MWW will handle PR duties for Red Lobster, winning the account following the chain’s separation from parent company Darden. The company chose Publicis Kaplan Thaler as its new ad agency after announcing that split in July and picked MWW after a review (Edelman previously served as AOR). While the firm won’t handle social media, it will be responsible for corporate communications, executive visibility, issues management and brand positioning. As for why the company announced its new ad agency nearly two months before its new PR despite signing them at the same time, ask the guy above.
We think we might be witnessing a trend: Hill+Knowlton Strategies just announced the hiring of tech veteran Jodi Baumann to run both its San Francisco office and its global tech practice.
Baumann currently serves as senior director of global communications at NetApp, a Sunnydale storage/data company that just happened to appear on the Glassdoor list ranking the “top 25 American companies for culture and value” below Twitter, Edelman and others.
H+K Americas president/CEO Mike Coates gets right at Baumann’s appeal in the press release, writing, “she is so entrenched in both the technology space and the local San Francisco market.”
That’s the same reason that Ketchum acquired Access Communications in 2008 and named its president/CEO Susan Butenhoff to lead its own global tech practice last week.
It also reminded us of DKC PR’s decision to hire AdAge tech reporter/San Francisco bureau chief Cotton Delo as account supervisor back in June.
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