TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Facebook To Let Strangers, Brands Send You Paid Messages

Facebook messagesToday brings yet another reason for Facebook’s billion-plus users to get their collective knickers in a bunch. In its latest attempt to catch the white whale we call “revenue”, Facebook announced changes to its messaging feature: the network will soon offer a pay-per-message service to test audiences before making it available to all users.

The changes also include new inbox filter options: by choosing the “strict filter” option, users could automatically send messages from non-friends to the little-seen “other” folder…unless said parties pay up.

Facebook claims that this change will help reduce spam by placing a stronger barrier between users and potential spammers. We see where they’re coming from—who would pay to send spam messages? This approach isn’t exactly new, either: LinkedIn Premium allows users to send direct messages to those with whom they have no connection.

Still, this option moves a step beyond “sponsored posts”, and we have a feeling brands will use it to send promotional messages to carefully targeted users. What do we think, PR pros: Will the pay-per-message function provide yet another marketing venue, or will users turn against brands that dare to contact them via their “private” Facebook inboxes?

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!