TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Obama Portrayed As Average Beer-Loving Guy

As the presidential election nears, both campaigns seem to be trying to hammer home the idea that their candidates truly understand the lives and plights of average Americans. While Romney‘s campaign tries to downplay his wealth, Obama (who is currently ahead in the polls) seems to be relying heavily on an old standby of regular-guy-ness — beer.

We recently told you about the president’s foray into home brewing, but now it seems that this historical and popular (not to mention delicious) hobby could potentially make a difference in the swing state of Colorado.

Obama visited Golden, CO this past week. Golden is the home of Coors Brewing Company, where beer is more than just a drink–it’s a culture. In fact, Colorado’s front range has been called the Napa Valley of Beer thanks to a local beer festival, a multitude of brew pubs, and a beer-making-club called “Foam on the Range.” What’s more, Colorado has more members in the American Homebrewers Association than any other state in the union.

And Colorado isn’t the only place home-brewing is popular; while the centennial state may have the highest concentration of members, membership in the American Homebrewers Association jumped 26 percent just last year.

We can see why Obama wants to talk beer and homebrewing in Colorado: It’s one of those “swing states” you hear about so much, and the President certainly would like to call its nine electoral votes his own.

One last note: Were you wondering what might be in Obama’s politically potent presidential home brew? Funny you should ask! Finally bending to the pressure of curious beer fans everywhere, the White House released the recipe earlier this month. Take a look:

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!