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Pinterest Expanding Its Audience Beyond Women

Thus far, women have been driving the amazing growth of Pinterest, the social network where users “pin” images to share info. Now that the site is a bonafide hit, others may be jumping on the bandwagon.

Despite the annoying headline (“Pinterest: Where domestic divas hang out online’) this story uses a quote from the Pinterest website that says the site wasn’t meant to be just for the ladies.

“Our goal is to connect everyone in the world through the ‘things’ they find interesting,” the quote says. “With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”

TheStreet.com goes a step further with its article, “Why More Men Should Join Pinterest.” Among the four reasons it gives are “product discovery” and “more engagement with strangers.”

Mashable recently outlined the “21 Must-Follow Pinterest Users” and among them are a few guys and a few accounts that have general interest, like one on gadgets.

Businesses may also start seeing the benefits of becoming involved. Monetate has published an infographic that shows the high level of sharing the site is generating and its growing importance to the retail industry (a point that’s also made here). That infographic is available after the jump.

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