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Posts Tagged ‘The OutCast Agency’

Spin the Agencies of Record

Pinterest has hired The OutCast Agency for what is starting as a short-term project but could go long-term. The firm is helping the network manage the intense interest it has generated with media relations support. [via Holmes Report]

New York’s Grand Central Terminal has chosen Goodman Media International to promote the landmark’s activities, retail shops, and restaurants on a local, national, and global level. The firm will also help the 100th anniversary celebration on February 1, 2013.

Sanford, FL has spent tens of thousands of dollars on outreach, according to the Orlando Sun-Sentinel. The city has hired Massey Communications for crisis comms, media strategy, and a “joint information center.” Sanford has spent $5,000 on crisis comms and $30,500 on Sony JumboTrons that broadcast a Monday meeting at a local park.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Roll Call: APCO, Ruder Finn, The OutCast Agency, and More

James Acheson-Gray has joined APCO Worldwide as MD in London. He was most recently international MD at Grayling. Acheson-Gray steps in for Ed Walsh who is now MD for all of Europe. He has held the London position since 2009.

Paul Yang has been promoted to GM of Ruder Finn Beijing, replacing Leon Liu. Yang has been with the firm for nearly 10 years and served as head of the corporate practice between 2008 and 2011. He’ll report to Elan Shou, MD and SVP of Ruder Finn China. The firm has been building up its China presence in recent months, adding a new head of its arts and culture group, Shou in February, and new fashion clients.

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Tips and Trends for Tech PR

“Tech is really mainstream,” said TJ Snyder, partner at The OutCast Agency, during a conversation with us this week. “Tech is now part of every story.”

From HP to Facebook to Apple, the doings at tech and digital companies is filling up the news cycle. We spoke with Snyder to get a sense of how this is impacting the tech PR sector. On top of his list of tips and trends is finding a way to stand out now that the news is overflowing with tech items.

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Relationship Between NYT’s Pogue and OutCast VP Causing Conflict?

One of the The New York Times’ star tech reporters David Pogue is in a romantic relationship with a VP at The Outcast Agency, Nicki Dugan. And The Daily Beast says there could be a conflict of interest brewing.

According to the story, Pogue has reported on a number of OutCast clients, including some of the big ones that the Daily Beast writes would be “hard to avoid,” like Cisco and Amazon. While he has done so both positively and negatively, he did not disclose the relationship in the stories.

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Next Fifteen Selects Eyre as Chairman

Next Fifteen Communications, home to Text 100, M Booth & Associates, The Outcast Agency, and other PR firms, has appointed a new chairman: Richard Eyre, chairman of the Internet Advertising Bureau and the Eden Project, and director of a number of companies, including Grant Thornton LLP and Signify Ltd. He steps in for Will Whitehorn who was chairman for seven years.

Next Fifteen’s CEO Tim Dyson said that Eyre selection was significant as the company continues to develop in the digital marketing and technology space.

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Next Fifteen Reports 19 Percent Revenue Increase

Next Fifteen Communications Group, which counts Bite, Text 100, and The OutCast Agency among its firms, reported a 19 percent increase in revenues to £40.8 million (about $66.37 million, at today’s conversion rate) for the six months ending January 31, 2011.

Profits were also up 19 percent from £2.08 million in 2010 to £2.49 million (about $4.05 million) this year. Organic growth was up 11 percent in the U.S.; the U.S. is also responsible for about half of the company’s revenues. The U.K. and APAC produced four percent organic growth and the EMEA region was flat.

Like many other firms, Next Fifteen credits the digital space for the positive outcome.

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Gibbs Going to Facebook?

The NY Times’ Andrew Ross Sorkin hears that Facebook is talking with former White House Press Secretary Robert Gibbs about a comms position that he would take in preparation for the social network’s 2012 IPO. Compensation for the job could be in the millions of dollars and Gibbs would report to Elliot Schrage, VP for global comms, who went to Facebook from Google in 2008. But, the story says, “the discussions could collapse.”

Just over a week ago, it was announced that The OutCast Agency co-founder Caryn Marooney was heading to Facebook to serve in a new position, director of tech communications. Politico says former Bill Clinton press secretary and Glover Park Group founder Joe Lockhart is also in the running for the Facebook job.

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OutCast’s Marooney Joining Facebook

Caryn Marooney, co-founder and CEO of The OutCast Agency, is joining Facebook in a newly-created position, director of technology communications, heading up outreach to engineers, technology influencers, bloggers, and other members of that community. She led the Facebook account for OutCast.

OutCast’s other co-founder, Margit Wennmachers, left the firm in June 2010 to join Andreesson Horowitz, a venture capital firm. The firm was sold to Next Fifteen for more than $10 million in 2005.

According to AllThingsD, Marooney has expressed confidence that “the firm was in good hands with its current team of top managers.” That team includes Alex Constantinople, partner and COO, who joined the firm just as it was rebranding late last year.

EMC Says Winning Bid for Spurlock’s TED Speech Was Money Well Spent

As we reported previously, Morgan Spurlock auctioned the naming rights to his TED conference talk on eBay, with the winner, EMC, bidding $7,100. What exactly did EMC get for its money besides the naming rights? Well, that’s it. But if you ask EMC, a whole lot.

“When the opportunity presented itself, it was a natural for us to try and win,” Richard Snee, VP of marketing for EMC’s Greenplum division told us. “We got an opportunity to be at TED, which we weren’t going to go to, and Morgan Spurlock was my spokesperson. I flipped it around in my head and thought that was an opportunity I wasn’t going to pass up.”

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Social Media Use Allowed at Clinton Keynote

It was initially reported that those attending Bill Clinton’s keynote address at salesforce.com’s annual Dreamforce cloud-computing convention had been advised by the company’s PR firm, The OutCast Agency, that tweeting, blogging, or other social media use would be prohibited.

Yahoo News’ The Cutline reports that there has been a misunderstanding. A Clinton spokesperson said the event was closed press and that was taken as “no social media” by the event organizers. Actually, there’s no press risers or other setup, but social media won’t be stopped.

So rejoice! We will get the live-blogs and tweets we can’t live without.

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