SocialTimes AgencySpy UnBeige TVNewser more TVSpy GalleyCat AppNewser 10,000 Words FishbowlNY FishbowlLA FishbowlDC MediaJobsDaily AllFacebook AllTwitter semanticweb.com

Verizon Learned Nothing from BofA, Will Charge ‘Convenience Fee’

A leaked memo posted on Engadget reveals Verizon’s plan to start charging customers $2 for each one-time online payment or bill payment over the phone on January 15. Verizon confirms this ridiculous plan. And they’re calling it a “convenience fee.”

Remember the uproar when Bank of America tried to charge $5 for debit card purchases? Apparently, Verizon doesn’t. Ultimately, BofA had to dump the plan because of the backlash and other banks, taking a hint, decided to dump theirs as well.

Both Engadget and CNET suggest alternatives to charging a fee, such as stiffer late fee penalties and (gasp!) a reward for loyal customers who sign up for an automatic bill pay.

Charging people more when they’re recovering from holiday spending during a tough economic period is simply wrong-headed. It’s made even more so when telecom companies were among those on a “most-hated” list published just a couple of months ago. Folks on Twitter and on blogs are already complaining. Moreover, this is happening while service outages are a problem. Let’s see how long this lasts.

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.