The firm was started in 2009 by three big names from U.S. government: former Secretary of State Condoleezza Rice, former National Security Advisor Stephen Hadley, and special assistant to the Under Secretary for Political Affairs at the U.S. Department of State Anja Manuel. We spoke with Manuel for a little more detail about her company.
RiceHadley is a small business advisory firm that works with C-level executives, GCs, and others who seek to expand into emerging markets. Clients tend to be among the Fortune 50 (though Manuel couldn’t give any details about who they are) and are usually tech companies because of the firm’s Silicon Valley location.
Among the topics the company will advise on are what sort of staff is needed to enter a market, what kinds of offerings would sell, etc.
According to Manuel, RiceHadley is very small with three partners and four full-time research associates. Others around the world are tapped for projects on an as-needed basis. The partnership with APCO will bring resources that the company doesn’t currently have.
“APCO has a larger footprint, adding a lot of research and expertise that’s difficult for our small firm to have,” Manuel told us. “We offer the ability to interact with governments at the highest levels if necessary.”
APCO will provide marketing and public affairs expertise as well as local research and some business consulting services.
Manuel says she and her partners are “very much involved in the day-to-day running of our firm” and foresee “at least” weekly contact with APCO as the partnership develops.