TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Lowe Campbell Ewald NY Snags First Win, Reveals Rest of Client List

delonghi-primadonna

Following a review, the New York office of Lowe Campbell Ewald, which officially opened its doors on Jan. 1, has won its first client, namely De’Longhi North America, which specializes in espresso and comfort products. From what sources tell us, this marks first consumer initiative in the US for the brand, which is headquartered in Treviso, Italy. Regarding the LCE NY appointment,  De’Longhi North America VP of marketing Linda Passaro says in a statement, ““Our team was extremely impressed with Lowe Campbell Ewald’s experience in building business, as well as the unique, disciplined process of gathering consumer insights to lead creative development. We are eager to begin building our partnership and to launching our marketing efforts in North America, bringing the De’Longhi Italian experience to consumers at home.”

As a result of the win, De’Longhi now joins a client roster at Lowe Campbell Ewald New York that includes Unilever, Snuggle and the Milk Processor Education Program, as well as other premium brands in the LCE U.S. portfolio such as Cadillac, the US Navy and OnStar.

 

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!