453 articles
The keyword research basics that help writers and publishers understand what their audience is actually searching for -- and how to use that knowledge before writing a single word.
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The journalist and commentator on how he built a multi-platform media presence across television, radio, and print -- and the discipline it takes to maintain a consistent voice across all three.
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The financial, creative, and lifestyle tradeoffs that freelancers often underestimate before accepting a staff offer -- and the questions worth answering honestly before you say yes.
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The Savage Love columnist on what keeps an advice column alive across decades -- and why he has never seriously considered putting it down even when the work gets genuinely difficult.
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The HBO Sports anchor on what social media has changed about live sports coverage -- and why boxing still demands more from a broadcast journalist than any other sport he covers.
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The clauses that publishing lawyers and literary agents say most writers miss -- and the specific contractual terms you should push back on before you put your name on anything.
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The production and promotion habits that experienced podcasters say make the biggest difference in growing an audience from a handful of loyal listeners to something genuinely sustainable.
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The headline writing habits that drive traffic and clicks -- without requiring any understanding of keyword research or search algorithms to put them into practice consistently.
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The elements that agents respond to in a strong nonfiction proposal -- and the structural moves that separate the ones that generate offers from the ones that stall indefinitely.
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The tradeoffs writers take on when they bypass traditional publishing -- and the production, marketing, and business decisions that most self-publishing authors seriously underestimate.
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