How Publicists Build and Maintain Their Media Contact Lists
The tools, habits, and relationship strategies that keep a publicist's media contact list accurate, current, and worth picking up the phone to call when a story breaks.
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Mediabistro Archives
453 articles
How to Position Yourself for a Celebrity Book Deal
The relationships to build and the body of work to cultivate before you can credibly pitch yourself as the person to write a celebrity's memoir or personal brand book.
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How to Pitch Spanish-Language Magazines That Want a Global Perspective
The Spanish-language publications that want bilingual journalists and the specific international angles their editors are most likely to respond to when a pitch lands in their inbox.
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How Travel Writers Navigate Press Perks Without Losing Their Credibility
Travel writers and editors share where they draw the line on press perks -- and the practical rules they follow to protect their reputations while still doing their jobs.
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How to Become a Talent Agent: Turning Your Media Skills Into an Entertainment Career
The skills, relationships, and entry-level moves that can translate a journalism or media background into a career on the talent representation side of the entertainment industry.
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From Michael Jordan to Tiger Woods: Six of Nike’s Most Memorable TV Ad Campaigns
A look back at the storytelling strategies, athlete partnerships, and creative risks that made six Nike TV campaigns some of the most memorable in advertising history.
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How to Cover Consumer Trends, Food Industry News, and Restaurant Businesses
The outlets that want consumer trends, food industry news, and restaurant business coverage covered -- and the specific angles they are most likely to buy from freelancers.
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8 Ways to Get Your Words’ Worth: How to Negotiate a Higher Rate
Whether you dread the money conversation or just want to sharpen your technique, these eight tactics help freelancers and staff writers come out ahead when negotiating rates.
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What the Headlines Won’t Tell You About Pitching Your Blog for a Book Deal
Authors and publishers share the unspoken truths about what actually converts blog traffic into a book contract -- and what the breathless headlines about blogger deals leave out.
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Inside 5 Ellie-Nominated Portfolios: What Edged Out the Competition
A close look at what the judges responded to in five Ellie-nominated portfolios -- and the strategic decisions behind each entry that edged out the competition.
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