A Yahoo Digital Chief on New Ad Revenue Strategies and Why Free Will Always Beat Paid
The Yahoo executive on the ad revenue experiments keeping the digital giant relevant -- and the enduring battle between free and paid content.
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Mediabistro Archives
453 articles
Jimmy Wales on the Rapid Growth of Participatory Journalism and Why Media Organizations Should Adopt It
The Wikipedia co-founder on what open, participatory media gets right -- and why legacy news organizations should stop treating it as a threat.
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Ushering In a New Class of Ambitious ‘Tra-Digital’ Journalists
The media educator on training a new generation of journalists who can operate equally well in print, broadcast, and digital environments.
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Susan Lyne on How Women Can Break Into the CEO Ranks and Why You Should Never Get Too Comfortable
The media executive on the career decisions that led to the CEO chair -- and the discomfort she's learned to embrace as a signal of progress.
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Samir Husni on Monetizing Digital Content and the Outlook for Print Publications
The magazine industry's foremost analyst on what the data actually says about print's prospects -- and the digital revenue models he sees working.
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Krishna Bharat on the Formula for a Flawless Online News Experience and Getting Readers to Pay
The Google News creator on the algorithmic approach to news aggregation -- and the ongoing challenge of getting readers to pay for digital journalism.
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Dennis Crowley on Foursquare’s Journey From a Kitchen to an Office and Its Latest Partnerships
The Foursquare founder on the location-based startup's growth from a personal experiment into a major tech platform -- and the media partnerships he's building.
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Seth Godin on Why He’s Giving Up on Traditional Publishing After 12 Books
The marketing guru and bestselling author on why he's walking away from traditional publishers -- and the direct model he's betting his next chapter on.
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Bob Cohn on The Atlantic’s Digital Strategy From Both Editorial and Business Perspectives
The Atlantic's digital leader on the editorial and business decisions that have turned a 150-year-old magazine into one of the web's most-read publications.
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‘Keep Creating as Much Content as You Possibly Can’: One Creator on How to Eventually Break Through
The content creator on the relentless output philosophy that led to his breakthrough -- and the patience required to wait for it.
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