How Waiting for Your Latte Is Evolving Into a Mobile Content Experience
The mobile content entrepreneur on turning the wait before a coffee order into a meaningful and monetizable media touchpoint.
Mediabistro Archives
Mediabistro Archives
453 articles
Mark Sacks on Guiding Online Clients to New Models of Advertising and Promotion at CAA
The CAA agent on the deals he's making for clients who are building audiences and businesses entirely online -- and how the agency has adapted.
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Ben Lerer on Taking Thrillist From a Regional E-Newsletter to a Nationwide Tastemaking Business
The Thrillist founder on expanding from a single-city email newsletter into a national media brand built on urban lifestyle and trusted taste.
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Leo Babauta on How His Blog Made the Technorati Top 50 in Less Than a Year
The Zen Habits blogger on how he built enough of an audience in under a year to quit his day job -- and the simplicity principles that drove it.
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Jane Boursaw on Getting Her Family Movie Column Syndicated in More Than 300 Places
The syndicated family film columnist on the hustle that got her into 300-plus outlets -- and what she learned about building a sustainable niche.
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Jessa Crispin on Developing Bookslut Into a Web Zine That’s Rewriting the Rules of Reviewing
The Bookslut founder on building a literary blog that takes reviewing seriously -- and the critics and books that the mainstream ignores.
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Jay Rosen on Setting Out to Revolutionize the Way We Cover the Campaign Trail
The NYU journalism professor on his model for covering the campaign trail in a way that puts voters, not horse-race narratives, at the center.
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Porter Bayne on Launching a Fact-Checking Site That Marries Social Networking With Citizen Journalism
The founder of a fact-checking platform on merging social networking and citizen journalism to hold politicians and pundits accountable.
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How a Hyper-Local Magazine Franchise Maintains a 100 Percent Success Rate
The publisher on the hyper-local magazine model that has succeeded in every market it's entered -- and the formula that makes it replicable.
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Victoria Strauss on Launching a Site to Protect New Novelists From Publishing Scams
The novelist and publishing watchdog on the predators that target aspiring authors -- and the essential information that protects writers from costly mistakes.
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