453 articles
The types of local outlets that pay, publish regularly, and offer territory other writers have not exhausted -- and how to use those clips to reach bigger regional and national markets.
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The digital PR founder on the business case for prioritizing relationships over transactions -- and the specific practices that have kept long-term clients at the core of her agency's growth.
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The Food52 co-founder on the editorial decision to let the community generate recipes -- and why the crowdsourced approach produces something that editorial control simply cannot replicate.
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The hip-hop journalist on how social media changed what it means to cover rap culture -- and why the constant digital connection that looks like distraction is actually the work.
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The art historian and author on why understanding the role of failure in creative achievement required her to first experience setback herself -- and what that changed in the book.
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The application and portfolio strategies that help creative professionals get in front of the employers most likely to recognize and value what they actually do.
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The publicist on the targeting and research her agency requires before any pitch goes out -- and why a message that is not customized to its outlet is not actually a pitch at all.
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The travel host on the dangerous encounter in the field that made her stop and honestly ask what she was doing with her career -- and the answer that surprised her when it came.
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A writer shares the specific habits she adopted when the ideas stopped coming -- and what she learned about the relationship between how you spend your time and what you are able to create.
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The independent sports journalist on the access strategy and preparation methods that have gotten him long-form conversations with athletes who rarely sit for in-depth interviews.
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