453 articles
The quiz creator on the pop psychology behind viral personality tests -- and what the format reveals about what people are actually hoping to learn about themselves when they click.
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The filmmakers on how they built an interactive web presence around their documentary work -- and the specific moments where the digital strategy turned passive viewers into active participants.
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The Allrecipes editor on the challenge of translating an enormous digital community into a print product -- and the editorial decisions that have to change when the medium changes.
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The Social Media Week founder on where social platforms are heading -- and what building a real-time audience strategy actually requires now that everyone is trying to do it.
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The distribution, formatting, marketing, and financial basics that authors need to understand before they bypass traditional publishers and decide to go it entirely alone.
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The preparation habits, talking-point strategies, and on-stage presence techniques that experienced media professionals rely on before any public speaking situation.
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The author and advocate on the responsibility that came with her memoir's success -- and why she has spent the time since building platforms for others to tell their own stories.
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The radio veteran on why he treats his broadcast presence as a marketing channel for subscription digital content -- and the business case that has convinced him to keep both going.
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A seasoned publishing veteran on the specific moves that distinguish media companies gaining ground in the digital transition from the ones that keep falling further behind it.
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The former ABC News producer and Real Housewives cast member on the through-line between covering war zones and reality television -- and what she still considers real journalism.
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