123 articles
The U.S. exits early, animation sequels split the room, and virtual production signs a long-term lease.
The U.S. Men's National Soccer Team walked off the Seattle Stadium pitch Monday evening after a 4-1 loss to Belgium, and with it went the central narrative that corporate America had spent six months building.…
Mediabistro Team
Distribution commitments used to arrive after you proved your concept worked. That timeline seems to be at least somewhat reversing. A British-Indian romantic drama set during Leicester's Diwali celebrations locks U.K. and Ireland theatrical distribution…
Mediabistro Team
The clearest signal of ambition in media right now isn't coming from a streaming service or a Hollywood studio. It's coming from India's film industry, which is making coordinated moves across production partnerships, marketing strategy,…
Mediabistro Team
Comcast announced plans to spin off NBCUniversal, ending one of the defining media conglomerate structures of the past 15 years. The split itself is unremarkable as a regulatory matter. There's little antitrust concern when a…
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The media business has always been about two kinds of control: who owns the outlet, and who owns the transaction. Both are being rewritten simultaneously, creating career turbulence across editorial, sales, and product roles. On…
Mediabistro Team
Specialist Editors Are Back in Demand For years, the industry talked about generalists. Every job description wanted someone who could write, edit, shoot video, manage social, and build a content calendar before lunch. That pendulum…
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The Directors Guild of America ratified its four-year contract Thursday, and with that vote, Hollywood's labor landscape is locked through 2028. All three major guilds have multi-year deals in place. The 2023 strikes are definitely…
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Institutional money has spent the past two years fleeing media properties that looked like safe bets in 2019. The surprise is where it's landing. Streaming platforms are building ad products that deliberately mimic the linear…
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Nearly half of senior marketers say they cannot prove their creative work delivers business results. That admission would be startling if it weren't so familiar. Marketing has spent decades chasing measurement frameworks that might close…
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The old model assumed talent and production flowed through a handful of fixed channels: Hollywood for animation, New York or L.A. for ad creative, streaming platforms as stable homes for greenlit projects. That assumption no…
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