123 articles
Amazon collapses the funnel into AI conversations. Omnicom wires streaming for sequential ads. Animation goes global. The shift is structural.
Amazon launched an ad format where Alexa completes the purchase before you finish watching the commercial. Omnicom signed deals with Netflix and Disney to pipe audience data and sequential storytelling into streaming inventory. American buyers…
Mediabistro Team
One Thursday night taping of "Jimmy Kimmel Live!" generated two separate Variety stories. That alone tells you something. Larry David showed up to promote his new HBO sketch series and ended up discussing his slave-owning…
Mediabistro Team
Horror filmmaker Curry Barker just closed a write-direct-produce deal with Universal and Blumhouse Atomic Monster for an original concept. That trifecta signals genuine creative authority. Meanwhile, Philippine director Mikhail Red attached Anne Curtis to star…
Mediabistro Team
Specialization Is the New Currency in Media Hiring Generalists, take note: today's strongest media job postings have something in common. Every one of them demands fluency in a specific vertical. Recommerce. Life science publishing. Creator-led…
Mediabistro Team
The streaming industry spent five years perfecting the ad-supported tier. Now it's moving on to what comes after subscriptions and commercials: selling you things directly through the screen. Indian media giant JioStar is already doing…
Mediabistro Team
The people making moves right now are the ones willing to act on belief rather than wait for proof. A Kazakh director is making a gore-soaked thriller because real life demands it. A British actor…
Mediabistro Team
The question that keeps surfacing across media sectors: who controls the money flow. Two microdrama platforms launched within days of each other, betting that 2-minute vertical narratives can generate subscription revenue at scale. A British…
Mediabistro Team
Specialists Are Having Their Moment Generalists dominated media hiring for the better part of a decade. Companies wanted people who could "do it all," and job descriptions read like laundry lists covering everything from social…
Mediabistro Team
The most consequential moves in global media aren't necessarily happening in studio conference rooms in Los Angeles. They're happening in places like Cluj-Napoca, where a 25-year-old film festival built the institutional scaffolding that made Romanian…
Mediabistro Team
Some TV news first, as we head into the weekend. Netflix renewed Sweet Magnolias for a fifth season, but one of its original cast members never showed up. Carson Rowland, who played Tyler "Ty" Townsend…
Mediabistro Team