Ayana Young is a communications and PR strategist with 15+ years of experience spanning media relations, lifestyle brands, professional sports, and publishing.
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In this article: Mastering the Pitch | Writing & Editing Best Practices | Professional Communication | Frequently Asked Questions If you've ever been scolded for turning in a story late, not sticking to the angle,…
User experience (UX) is a hot topic these days. As our lives grow ever more digital, every company is focused on improving UX, and even non-technical teams need to be involved. But a big problem…
Your job is changing. If it’s not changing now, it will change in the very near future. Almost all companies rely on a digital way of branding and commerce, even if they are not inherently…
Think you know how to write? Think again. Nearly 75% of employers want employees with strong writing skills. Yet, almost half of employers say young job applicants can’t write well enough. These days, writing is…
Snapchat. Instagram. Facebook. Twitter. Linkedin. Quora. Reddit. Pinterest. The list of social channels goes on and on. But should your company be on every channel? Or just one? And how do you know if you’re…
When is a freelance writer not a freelance writer? When she gets so busy that she morphs into an agency with admin staff, project managers and 25-plus writers in her stable. That is Wintress Odom’s…
You’re up on the latest digital trends from content management platforms to social media strategy. You have a solid background as a story-teller, pitching, writing and editing, along with an arsenal of talented freelancers tucked…