Last updated: January 2026
In this article: What Video Producers Do | Breaking Into Video Production | Starting NORTHBOUND | Career Advice | Skills Development | FAQ
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We live in a golden age of TV and video content, with increasing jobs and opportunities in the world of production. The video production industry continues to expand across streaming platforms, social media, and corporate communications, creating diverse career paths for aspiring producers.
Meet Miriam Naggar, who successfully climbed the video production ladder to become Executive Producer of her own company. Armed with a BA in Communication and Media Studies from American University, she transitioned from NYC theater to advertising agencies, and now runs NORTHBOUND, her own video production company.
We spoke with Miriam about breaking into the industry, essential video producer skills, and advice she’d give her younger self.
Vital Stats
Name: Miriam Naggar
Company: NORTHBOUND
Title: Executive Producer
Social: @northboundfilm
Location: New York, NY
Education: American University
What Does a Video Producer Do?
The video producer oversees the budget, process, and logistics of video projects from concept to completion.
“On a typical day, you’ll find me casting for a short film or commercial, meeting with clients to describe shot-lists and treatments, checking out potential filming locations, hiring crew, or doing interviews on set for behind-the-scenes content,” Naggar explains.
Key video producer responsibilities include:
- Budget management and cost control
- Casting talent and hiring crew
- Location scouting and securing permits
- Client communication and project updates
- Timeline management and scheduling
- Quality control and post-production oversight
“It’s always unpredictable, challenging, and fun. I couldn’t ask for anything more.”
Breaking Into Video Production
Naggar’s journey into video production was organic rather than planned. “I’ve always loved film, so when working at advertising agencies, I naturally gravitated towards television and content projects.”
Her career progression demonstrates a common path in the industry:
- Start in adjacent fields: Theater, advertising, or media roles
- Seek video opportunities: Volunteer for video projects within your current role
- Build internal departments: Help create video production capabilities
- Develop expertise: Focus exclusively on video projects
- Consider entrepreneurship: Launch your own production company
“At my last agency, I helped start a video production department so I could work on more video projects. Once I started, there was no looking back.”
Essential Skills for Video Producers
According to Naggar, successful producers need both technical knowledge and interpersonal skills:
“A good producer is curious about people and how things come together. Part of being a producer is learning what talents people have to offer and creating a network of artists and craftspeople with various skills.”
| Technical Skills | Soft Skills |
|---|---|
| Budget management | Communication |
| Scheduling software | Problem-solving |
| Equipment knowledge | Leadership |
| Post-production basics | Networking |
From Agency Life to Entrepreneurship
The transition from stable employment to entrepreneurship requires careful consideration. “I had worked full-time consistently since college graduation. The idea of leaving stability is constantly nerve-wracking and terrifying,” Naggar admits.
“I don’t think I would have made this decision if the possibilities didn’t excite and exhilarate me so much. It’s a big risk! But well worth it.”
About NORTHBOUND
NORTHBOUND is a creative production company based in New York City. “We’re smart, nimble, and collaborative, and deeply invested in the power of cinematic storytelling. We love the hustle and hard work, and it’s important that the people we work with enjoy the process every step of the way.”
The company was co-founded with director Christopher Hawthorne, whom Naggar met while creating a video production department at their previous agency. “His clear and consistent vision always delivers exemplary work, and his leadership inspires everyone. I think we work well together because we yell and laugh when we need to.”
Career Advice for Aspiring Producers
Naggar emphasizes the importance of asking for help and building relationships:
“One of my early mentors asked me: ‘When you go to the grocery store, are you the type of person who searches for what you need? Or do you ask for help before looking?’ Over the years, I’ve learned that there is no shame in asking for help.”
Notable Projects and Achievements
Naggar has produced content for major clients, including NBCUniversal and Calvin Klein. One project she’s particularly proud of is an unofficial music video for Chance the Rapper’s “All We Got,” partnering with Dance Theater of Harlem performers.
“Showcasing their talent was very important to me. Everyone involved did this as a passion project, and the sense of collaboration was beautiful. It was liberating to create something just for art’s sake—no agenda, no clients to answer to.”
Advice to Her Younger Self
“I’d tell my younger self to be bolder sooner. I got there after entering my 30s, and I think that’s natural, but I’d say get there faster.”
Additional advice includes:
- Be more mindful of work-life balance
- Don’t regret working hard in your 20s
- Recognize there’s a time and place for everything
- Trust the journey and learn from each experience
Staying Current and Motivated
“Keep learning, keep watching. I am self-taught and always learning, so Google is my best friend,” Naggar advises.
Learning Resources
For continuous skill development, Naggar recommends:
- Online articles about video production techniques
- YouTube tutorials on equipment and software
- Industry publications and trade magazines
- Podcasts focused on film and video production
- Hands-on experience through internships or PA work
Intern or PA for experienced producers. Get on sets whenever possible to observe the production process firsthand.
Consuming Content for Inspiration
“I’ve been a movie and TV junkie since birth—and more recently a podcast junkie. I have a very long list of podcasts, shows, and films that I’m constantly trying to chip away at. It keeps me motivated and engaged to create content of my own.”
Working with Ideal Clients
“My favorite clients are those who love to collaborate and take chances. Clients that trust us and allow creativity to flourish are always happy they did so.”
At NORTHBOUND, the focus is on “crafting beautiful films for beautiful brands,” serving clients who appreciate both simplicity and creativity in their storytelling.
Frequently Asked Questions
What education do I need to become a video producer?
While many producers have degrees in communications, film, or media studies, the field values experience and portfolio work over formal education. Hands-on experience through internships, PA work, and personal projects is crucial.
How much do video producers earn?
Video producer salaries vary widely based on location, experience, and project scope. Entry-level positions may start around $35,000-$45,000, while experienced producers can earn $60,000-$100,000+ annually, with freelance rates ranging from $300-$800+ per day.
What’s the biggest challenge facing video producers today?
According to Naggar, “My job is all problem-solving challenges, big and small, navigating logistics and personalities. I’ve learned to treat big challenges the same as small challenges, otherwise nothing would get done.”
Should I start as a freelancer or seek full-time employment?
Most successful producers recommend starting with full-time or contract positions to learn the industry, build networks, and develop skills before transitioning to freelance or entrepreneurial ventures.
How important is networking in video production?
Extremely important. As Naggar notes, “Finding your network and reaching out to them for help on projects is a huge part of finding success in my job.” The industry relies heavily on relationships and referrals.
Ready to advance your video production skills? Find your next opportunity on our job board.
