Ayana Young is a communications and PR strategist with 15+ years of experience spanning media relations, lifestyle brands, professional sports, and publishing.
70 articles
Find out about the role that has launched so many marketing careers
So you have your marketing degree. Now what? You may have a marketing coordinator gig lined up or might be thinking the entry-level role is the right stepping stone for you. Check out what this…
Ayana Young
For years meeting planners and marketers have solely relied on social media. These event gurus have used both organic and paid content to reach their ideal audience and compel them to attend their events. But social…
Ayana Young
You’re an idea person, a shaker upper, a game changer—no wonder you’re bored at work. Well, we’ve got a job you’ll love. Say hello to your new career as a product manager. Not sure what…
Ayana Young
If you work in any creative role in the media, tech or digital world, you need to know about UX (User Experience). UX designers create the full experience that users have on a website, app…
Ayana Young
Sometimes less is more—or at least that’s the case when it comes to the latest trend in social media influencer marketing. Cue the rise of micro-influencers—social media users who have marginal to average dedicated followings…
Ayana Young
Ever wondered what hiring managers really want to see when they look at job applications? In case you missed it... Vox.com's Editorial Director Laura McGann took to twitter to give an insiders perspective on what to…
Ayana Young
According to the World Economic Forum’s Future of Jobs Report, by the year 2020, emotional intelligence (EI) will be one of the top 10 job skills. That fact may provide insight as to why this…
Ayana Young
It’s projected that $8.8 billion will be spent on native advertising in 2018, but that’s only a tiny fraction of overall ad budgets—a measly 5%. Adweek reports that the biggest hurdle to native advertising is…
Ayana Young
From a distance, freelance writing sounds dreamy because of the freedoms that are associated with the gig life, like creating your own schedule and working wherever you please. But, freelancing isn’t all fat paychecks and…
Ayana Young
Nobody likes ads, except maybe the creatives and marketers who make them (and if they were honest we’d probably find that a good number of them would count themselves among the 615 million devices using…
Alex Jasin