Ms. London

New York, NY USA

Professional Experience

I’m a copywriter and creative director with over 15 years of experience in advertising, branding, promotions and communication. A lifelong passion for design, film and fashion has taught me to capture the essence of brands through compelling written and visual language. As a freelance consultant, I’ve brought my taste for sharp, strategic copy and brand experience to the worlds of technology and B2B, fashion and beauty, consumer goods and entertainment properties. My experience has taken me from Lowe and Saatchi & Saatchi to a network rebrand at Nickelodeon to boutique agencies. Long copy, short copy, brand platforms, digital campaigns, video content…whatever the challenge, let's make it entertaining, authentic and unforgettable.

Total Media Industry Experience

15 Years

Corporate Client List (# assignments last 2 yrs)

Lexis Nexis/ Technology Software (3-5), The Metropolitan Opera (3-5), Reebok (1-2)

Other Work History

Executive Creative Director/ Serino Coyne 2012- 2014 Director of Creative Concepts Nickelodeon 2010- 2012 Senior Brand Creative/ Nick@Nite/ Nickelodeon 2009- 2010 Freelance Copywriter/ Creative Director 2005- 2008 -Kraftworks -Spike DDB -Lloyd and Co -MD70 -Elizabeth Arden Commercial Director Bent Image Lab/ Portland, Oregon 2005 Saatchi and Saatchi 2003-2005 Lowe Worldwide 1999- 2004

Equipment

Laptop, editing software, Box, Dropbox, audio recorder, video equipment

Awards

Communication Arts Illustrated Annual, 2013 American Cinematographer, Vol. 89 No. 2

General

Sarah Jessica Parker "Bitten"
(Kraftworks 1/1/2008)
Bitten "Manifesto" The official manifesto, created for the Look Book.
Playtex
(Kraftworks 1/1/2007)
Playtex was in a rut. They were "big lady" bras. Not fashionable, not fun and definitely not something any self-respecting woman would want to wear. Through research, we learned what big busted women thought of their breasts. And what they had to say was hilarious. I was the copywriter and ACD.
"Joey"
(HSBC/ Radio 1/1/2004)
Live in the city? You know you need a summer loan.
Nick@Nite Rebrand
(Nickelodeon 1/1/2010)
As the Brand Creative for Nick@Nite, I helped develop the tone, look and feel for the channel refresh. We worked under the platform of "NICK@NITE: THE HOME FOR THE MODERN COMIC FAMILY. Here are station interstitials and work for Black History Month that I creative directed.
"Double Take"
(Revlon 4/1/2009)
Print and TV for Revlon
La Prairie
(Kraftworks 1/1/2008)
The Ultimate in Skincare Luxury
Crayola
(Nickelodeon 1/1/2010)
A cross promotion with Crayola/ Nickelodeon. A spot that invites kids to color their world.
Clorox
(Nickelodeon 1/1/2010)
A custom spot for Clorox and Nickelodeon's World Wide Day of Play, celebrating the fun, the memories and all the dirt.
The Lost Tribes of New York City
(MoMA 1/1/2009)
An independent short film. Featured in the Museum of Modern Art Exhibition, "Talk to Me"; an exhibition on the communication between people, technology and objects, curated by Paola Antonelli.
Sarah Jessica Parker "Bitten"
(Kraftworks 1/1/2008)
SJP was launching an affordably priced fashion label. We pitched the business and won with the platform and tagline I created, "Fashion is not a luxury, it's a right". This manifesto became the basis of the campaign. I was the copywriter and ACD on the project.
Reebok "Tribe"
(3/1/2014)
Manifesto and Brand Copy for Reebok lifestyle products.
Last Night At The Met
(The Metropolitan Opera 1/1/2013)
The Metropolitan Opera is an institution, rich in history and expectation. But it had been facing a decline in new audiences throughout the years. This style blog counters the perception that the Met is inaccessible and out of touch with chic, of-the-moment reportage. I created and ran this blog.
"Great Vacation"
(HSBC/ Radio 1/1/2004)
A radio spot for HSBC that invites you to take out a loan and properly enjoy your summer vacation.
"The Family Table"
(Nickelodeon 1/1/2010)
A PSA for Nickelodeon that I wrote and directed, inviting families to sit down and eat dinner together. Because dinner time is when all the good stuff happens.
IHOP
(1/1/2010)
A spot I wrote for the Lorax and IHOP. Directed by Buck. Featured in the 5/13 Communication Arts Illustration Annual http://www.commarts.com/SearchOn.aspx?col=1164&m=565961&inum=392
The Metropolitan Opera
(1/1/2013)
As creative director for the Metropolitan Opera, I helped the Met expand their visual vocabulary with graphics and animation. I look for any opportunity to connect back to the audience and let them know that they are welcome at the MET and this experience is for them.
Macy's
(1/1/2004)
A campaign for Macy's that celebrates you and your love of shopping.