Mallory Cruise

Woodside, NY USA

Professional Experience

As the assistant managing editor of Floor Covering Weekly, a Hearst-owned trade magazine, I am a hardwood flooring aficionado with experience in covering trade shows, reporting on the most current hardwood flooring trends and assisting with the production of the magazine.

Total Media Industry Experience

3 Years

Media Client List (# assignments last 2 yrs)

Floor Covering Weekly (10+)

Other Work History

Social content editor at kbs+

Technical Skills

Adobe

Computer Skills

Proficient in Microsoft Office (Word, Excel, PowerPoint); Oxcyon; InCopy

Equipment

Laptop; digital camera; audio recorder

General

Pricing effects force suppliers to streamline production

(Floor Covering Weekly 4/10/2014)

As supply pressure and price increases continue to plague the hardwood market, manufacturers are working diligently to stabilize the category while meeting increasing consumer demand.

Internet selling alters retail landscape

(Floor Covering Weekly 8/25/2014)

Technological advancements in computers, tablets and smartphones have created an age of mobility, and with it an entirely new selling format - online shopping. And while the percentage of flooring sold online is still relatively low, online purchases continue to grow.

Wood faces trifecta of challenges in 2013

(Floor Covering Weekly 6/23/2014)

Demand for hardwood flooring is indeed strong and sales of the category have grown, even with the pressure the lumber shortage is putting on the category.