Professional Experience
I am a two-decade consumer and trade veteran of wine, food and lifestyle writing with a keen ability to support marketing/pr execs in getting their brand messages across swiftly and creatively.
I have more than 7,000 key contacts wine, spirits and restaurant industry; in-depth knowledge of all sectors (from on-premise to import and distribution); and a solid success rate of getting through to key players.
I have worked as an editor and writer for top-notch, national food and wine publications such as Market Watch at M. Shanken and Cheers in SF. I have written freelance for Decanter, Wine Enthusiast and Wine Spectator.
I am fluent in Italian, speak passable Spanish and have also been to almost all the world's major wine, spirit regions. I have done multiple national TV segments (ABC's View from the Bay) on food and wine, as well as national radio (Gene Burns and a Matter of Taste). I also do corporate wine tastings and teach WSET Diploma (which I completed in 2000).
Total Media Industry Experience
22 Years
Media Client List (# assignments last 2 yrs)
Cheers Magazine (10+), Examiner.com (10+), Wine Business Monthly (10+), Where SF (6-10)
Corporate Client List (# assignments last 2 yrs)
Spritz SF marketing and pr (3-5), Ambrosia 800 Flowers (10+), Catine Paolini wine brand development (10+), Chatham imports (10+), Folio Wine (6-10), Sonoma State Wine Business Program (3-5)
Other Work History
Extensive experience covering, creating content for restaurant business shows and panels. I have spoken at and moderated panels at the Cheers conference; NRA International Wine, Beer and Spirits Show; and the NY Bar Show.
Technical Skills
Translation (Italian to English and vice versa). Have judged many wine competitions.
Foreign Language Skills
Fluent in Italian, decent Spanish and workable French.
Computer Skills
Comfortable on PC/Macs and will Excel and PowerPoint. Manage social media presence for Liza the Wine Chick brand (newsletters, blogs, Twitter) and did so for Cheers Magazine for more than four years.
References
Available upon request. Please see many more examples of my work on my website www.lizathewinechick.com.
Associations
Canvas (Bay Area concierge Association). Former Dames d'Escoffier member (NY, Seattle and SF).
