(Pace Communications 6/6/2011)
A branding and direct mail project designed to get potential clients to sign up for a webinar.
(Campaign 11/6/2009)
With even giants such as Conde Nast forced to close titles, the glossies market needs to change radically
(One, a magazine 12/1/2009)
How technology has turned digital out-of-home into a hot market.
(Laura Hird Website 9/9/2008)
A woman faces illness and some challenging questions.
(Campaign 10/30/2009)
An investigation of the spate of recent litigation in the US against false advertising claims made by major marketers.
(Campaign 9/18/2009)
A profile of ESPN at 30
(Campaign magazine 11/21/2008)
With stalwarts such as General Motors opting out of Super Bowl, Ann Cooper reveals a new attitude to advertising in the US.
(One Magazine 2/20/2009)
A look at how the Brit band Oasis and ad agency Bartle Bogle Hegarty hooked up to promote the band's latest album in an innovative and completely new way.
(Laura Hird's Website 1/12/2002)
A woman returns to the North East of Scotland and all is not what she expects
(One magazine 1/30/2012)
A profile of Joe Pytka, who has directed more Super Bowl commercials than any other director on the planet, on the occasion of his induction into the One Club Creative Hall of Fame.
(One Magazine 4/20/2011)
Profile of Sid Lee, Montreal-based ad agency.
(One Magazine 4/20/2011)
Profile of Sid Lee, Montreal-based ad agency.
(Campaign 6/22/2007)
Profile of Esther Lee, Coke executive who moved to an ad agency
(The One Club 5/15/2008)
Commercials are the new radio. An examination of the growing importance commercials are playing in the marketing of new songs and bands.
(Other Advertising 7/20/2007)
Analysis of cinema advertising
(The One Club 3/5/2008)
A look at some groundbreaking viral advertising spots and how they got produced.
(Campaign 4/15/2008)
Profile of ad agency Goodby Silverstein & Partners
(Advertising Age 4/5/2010)
An analysis of the art of criticism
(One magazine 4/1/2009)
A look at humor in US advertising.
(One magazine 4/1/2009)
A look at the vagaries of British humor as seen through its advertising.
(Campaign magazine 4/10/2009)
Feature about globe-trotting executives
(One Magazine 11/20/2008)
With this year's heated presidential election, brands have been jumping on the election bandwagon.
(One Magazine 12/1/2007)
Profile of one of the original "Mad Women" of Madison Avenue, Phyllis Robinson. "On the real Madison Avenue in the '50s, Phyllis Robinson was a pioneer."
(Campaign magazine 5/1/2009)
Story of a much hyped start-up agency that failed to live up to expectations.
(The One Club 8/8/2008)
Annual Report
(The One Club 3/30/2007)
A feature about General Electric going green.
(Campaign 9/7/2007)
Analysis of restrictions on US junk food advertising to children
(The Cheyenne Group 3/8/2008)
Newsletter for executive search firm, The Cheyenne group
(Campaign 8/15/2008)
Analysis of the US's political campaigns
(One magazine 12/1/2010)
Profile of ad agency Crispin Porter Bogusky
(The Spirits Business 3/19/2010)
Ann Cooper looks at the state of play in the all important US vodka market. Thanks to the prevailing economic climate, trading down is rife and there’s a shift to take-home sales, but at the same time the thirst for new flavours remains unabated
(Access Intelligence 11/2/2006)
Editor in chief of min (Media Industry Newsletter) magazine, targeted towards the publishing industry.
(Word Riot 3/10/2003)
Short story about old lovers reconnecting.
(LiteraryPotPourri/InkPot 5/7/2002)
A tale of unrequited love in NYC
(The Cheyenne Group 6/9/2007)
Wrote and edited a newsletter for executive search firm The Cheyenne Group.
(Random Acts of Writing 12/3/2008)
Two innocents in the North East of Scotland
(Pensinsulamagazine 1/15/2003)
Schoolgirls in the NE of Scotland face some facts of life
(Campaign 9/4/2009)
Controversial healthcare reform plans in the US have sparked wave after wave of pro and anti campaigns.
(Generation Monthly 8/1/2012)
The story of how a tragedy that befell a teenager, led to a grandmother's triumph and a cookbook and movie created and produced by her grandchildren.
(One magazine 6/10/2012)
Profile of legendary commercials director Joe Pytka. At 73, Pytka recently finished shooting his seventy-second? seventy-third? (even he's not sure) Super Bowl commercial.
(Campaign magazine 6/19/2009)
(Campaign magazine 6/12/2009)
The measures Madison Avenue is taking to survive the recession.
