Account Strategist, LinkedIn Advertising (Remote US) Job at Abe in Minneapolis

Overview

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We have experienced significant growth and value the best idea wins. We’re future-focused and are looking for the right Senior Social Media Strategist with a growth mindset to join our evolving team. This role reports to the Associate Director and is a crucial part of the social media team. It offers the unique opportunity to be on the ground floor of a fast-growing specialty agency.

The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients, leads communications of results, creates custom strategies, and executes Paid Media deliverables. You will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Maintain personal productivity and utilization
• Collaborate with the Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency supporting B2B clients
• Deep expertise in paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms and tools (LinkedIn Campaign Manager, Zoominfo, 6Sense, etc.)
• Strong understanding of paid principles: keyword research, ad copywriting, bid management, campaign optimization
• Ability to analyze campaign data using Google Analytics/GA4/Excel or similar tools to drive decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate strategy and tell stories with data
• Problem solver with a competitive and curious mindset
• Curious and growth-oriented, always seeking opportunities to learn and share
• Ability to organize, prioritize and manage multiple projects
• Quality-focused and ethical approach to advertising
• Willingness to travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Live our core values in every interaction
• Manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment (NSMs and Client Satisfaction scores)
• Build client trust and renewals through strong relationships
• Cross-sell services aligned with client goals
• Clearly communicate results to clients and executives
• Make strong strategic decisions for accounts

Benefits

• The annual base salary range for this position in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This is an estimate and may vary based on compensation practices, skills, and experience.
• Medical, dental, vision, disability, and life insurance for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Wellness benefits: mental health support, physical therapy, fertility support, virtual workouts, and One Medical membership
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities are available where we have established businesses, including Canada, the UK, and Australia, requiring current work authorization and residency in that country.

This role can be 100% virtual from your home office. We primarily collaborate via Zoom and Slack. You will need a laptop (PC or Mac), access to necessary software, and reliable internet. You may need to remain stationary for extended periods and must understand written and verbal communication.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. For accommodations in applying or interviewing, contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to a diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.