Entertainment & Media Group
Entertainment & Media Group is hiring : Senior Vice President, Film Marketing &
Entertainment & Media Group, Los Angeles, CA, United States, 90079
Responsibilities
- Create and implement strategies for campaigns to promote films and maximize viewership.
- Create and manage publicity campaigns and outside agencies
- Budget Management : develop and manage marketing budgets for film releases
- With content team, determine and implement film festival strategy
- Develop and manage digital and social campaigns for film releases
- Manage in-theater, grass roots, media planning and partner marketing
- Collaborate with music team on specialized cross-department multi-media campaigns
- Plan, develop, and implement marketing campaigns across various channels, including print, TV, digital, social media, and event advertising.
- Conduct market research
- Oversee the creation of marketing assets such as trailers, ads, press kits, social media posts, and press releases.
- Build and maintain relationships with journalists, critics, influencers, and distribution partners to generate media coverage
- Analyze campaign performance, using data to assess effectiveness and adjust for optimization.
- Collaborate with content team to evaluate projects from a marketing POV
- Work closely with creative teams, filmmakers, sales, and public relations professionals to ensure a cohesive marketing strategy.
Requirements
- 10 years+ film marketing experience
- Fluent in film distribution workflows
- Strong understanding of film trends, audience demographics, understanding of the film industry, audience demographics, and current media trends.
- Strong communication skills to collaborate effectively with creative teams, public relations, and distribution partners.
- Strong understanding of marketing principles, digital marketing, and campaign analysis.
- Ability to develop marketing narratives to create promotional content.
Company Description
We are a multi-platform Entertainment Group which spans music, film, television, digital media, graphic novels, magazine publishing, concerts, festivals, tours and events. We are also home to a legendary rock magazine which is now being reimagined for the digital age as a streaming platform, print publication and live experience hub. With our disruptive creative spirit and bold visual identity, we create culture-shaping content and iconic IP across every format—forming an integrated creative ecosystem that champions visionary artists, creators, and storytellers across music, screen, stage, and page.