Humana
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Lead, Prevention Marketing
role at
Humana
Base pay range $115,200.00/yr – $158,400.00/yr
Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well‑being of vulnerable populations across the United States. Our Prevention Marketing team encourages timely screenings, wellness visits, immunizations, and other preventive actions that support member performance and overall health.
We are seeking a strategic and collaborative Lead who thrives in agile environments and is passionate about using data, empathy, and storytelling to drive meaningful engagement.
Key Responsibilities
Define pod-level strategy for engagement or onboarding campaigns, aligned with enterprise goals and member needs.
Lead end‑to‑end execution of multi‑channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
Own the learning agenda—develop hypotheses, run experiments, and apply insights to optimize campaign performance.
Facilitate agile ceremonies (e.g., sprint planning, stand‑ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
Remove blockers and expedite dependencies to enable smooth cross‑functional collaboration.
Collaborate with product, analytics, and channel teams to embed NBA logic and personalization into member journeys.
Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy.
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
5+ years of experience in lifecycle, onboarding, or customer engagement marketing.
2+ years of experience leading agile teams or cross‑functional pods.
Strong understanding of omni‑channel marketing and journey orchestration.
1+ year of experience with marketing automation platforms and CRM tools.
Excellent facilitation, prioritization, and problem‑solving skills.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Familiarity with NBA engines, CDPs, and real‑time decisioning technologies.
Exposure to agile marketing operating models and performance optimization frameworks.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time, jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance, scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Equal Opportunity Employer Humana is an equal opportunity employer. It does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. We are committed to a diverse workforce and offer reasonable accommodations for qualified applicants with disabilities.
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Lead, Prevention Marketing
role at
Humana
Base pay range $115,200.00/yr – $158,400.00/yr
Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well‑being of vulnerable populations across the United States. Our Prevention Marketing team encourages timely screenings, wellness visits, immunizations, and other preventive actions that support member performance and overall health.
We are seeking a strategic and collaborative Lead who thrives in agile environments and is passionate about using data, empathy, and storytelling to drive meaningful engagement.
Key Responsibilities
Define pod-level strategy for engagement or onboarding campaigns, aligned with enterprise goals and member needs.
Lead end‑to‑end execution of multi‑channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
Own the learning agenda—develop hypotheses, run experiments, and apply insights to optimize campaign performance.
Facilitate agile ceremonies (e.g., sprint planning, stand‑ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
Remove blockers and expedite dependencies to enable smooth cross‑functional collaboration.
Collaborate with product, analytics, and channel teams to embed NBA logic and personalization into member journeys.
Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy.
Required Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
5+ years of experience in lifecycle, onboarding, or customer engagement marketing.
2+ years of experience leading agile teams or cross‑functional pods.
Strong understanding of omni‑channel marketing and journey orchestration.
1+ year of experience with marketing automation platforms and CRM tools.
Excellent facilitation, prioritization, and problem‑solving skills.
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries.
Familiarity with NBA engines, CDPs, and real‑time decisioning technologies.
Exposure to agile marketing operating models and performance optimization frameworks.
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time, jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance, scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Equal Opportunity Employer Humana is an equal opportunity employer. It does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. We are committed to a diverse workforce and offer reasonable accommodations for qualified applicants with disabilities.
#J-18808-Ljbffr