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Senior Analyst, Marketing Analytics

Remote, Willow, Alaska, United States, 99688

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Employer Industry: Global Employment Solutions

Why consider this job opportunity:

Salary range of $51,100 — $172,550 USD

Opportunity for career advancement and growth within the organization

Work from anywhere with flexible paid time off and working hours

Comprehensive benefits including 16 weeks paid parental leave and mental health support services

Empowerment to take ownership and proactively manage your work-life balance

Collaborative and inclusive company culture with a focus on diversity and belonging

What to Expect (Job Responsibilities):

Analyze the B2B marketing funnel to identify performance trends and drop-off points for paid advertising

Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey

Build and maintain projected lifetime value (LTV) models to forecast revenue potential of customer segments

Create and maintain dashboards for reporting and analysis in tools like Sigma and Clarisights

Collaborate with stakeholders to translate analytics insights into actionable business recommendations

What is Required (Qualifications):

Bachelor’s degree in Marketing, Statistics, Business Analytics, Economics, or a related field

3–5 years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment

Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV)

Proven experience developing or applying projected LTV models for marketing investment strategies

Solid SQL and Excel skills; familiarity with Python or R for data analysis is a plus

How to Stand Out (Preferred Qualifications):

Experience working with CRM and marketing automation platforms (Salesforce, HubSpot)

Proven ability to present insights clearly to non-technical stakeholders

Familiarity with remote work environments is considered a plus

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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.

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