Senior Analyst, Marketing Analytics

Employer Industry: Global Employment Solutions

Why consider this job opportunity:

• Salary range of $51,100 $172,550 USD
• Opportunity for career advancement and growth within the organization
• Work from anywhere with flexible paid time off and working hours
• Comprehensive benefits including 16 weeks paid parental leave and mental health support services
• Empowerment to take ownership and proactively manage your work-life balance
• Collaborative and inclusive company culture with a focus on diversity and belonging

What to Expect (Job Responsibilities):

• Analyze the B2B marketing funnel to identify performance trends and drop-off points for paid advertising
• Develop or refine multi-touch attribution models to evaluate channel impact across the buyer journey
• Build and maintain projected lifetime value (LTV) models to forecast revenue potential of customer segments
• Create and maintain dashboards for reporting and analysis in tools like Sigma and Clarisights
• Collaborate with stakeholders to translate analytics insights into actionable business recommendations

What is Required (Qualifications):

• Bachelors degree in Marketing, Statistics, Business Analytics, Economics, or a related field
• 35 years of experience in marketing analytics, preferably in a B2B SaaS or enterprise environment
• Strong understanding of the B2B marketing funnel and key metrics (MQLs, SQLs, pipeline, CAC, LTV)
• Proven experience developing or applying projected LTV models for marketing investment strategies
• Solid SQL and Excel skills; familiarity with Python or R for data analysis is a plus

How to Stand Out (Preferred Qualifications):

• Experience working with CRM and marketing automation platforms (Salesforce, HubSpot)
• Proven ability to present insights clearly to non-technical stakeholders
• Familiarity with remote work environments is considered a plus

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We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.