Content and Product Marketing Specialist Job at CustomInk in Washington

Content and Product Marketing Specialist

Custom Ink is hiring a Content and Product Marketing Specialist. Remote position; eligible states where Custom Ink is registered to do business as an employer include: AZ, CA, CO, CT, DE, FL, GA, IL, KY, MA, MI, MO, MS, NH, NJ, NY, OH, PA, SC, TX, UT, VA, VT, WA. Reports to: Director of Marketing. Travel: Minimal travel as needed for business opportunities. Physical requirements: Primarily sedentary, home-based role; standard office equipment used. Application period: we are accepting applications for this role for the next 48 hours.

What were looking for

Were seeking a Product & Content Marketing Specialist with a passion for creating compelling content and translating complex features into clear, engaging messaging. The ideal candidate has experience in a B2B or technical B2C space, is a creative thinker, and can develop content and product marketing strategies to support our ecommerce and swag management platform. Youre a skilled writer, a collaborative team player, and comfortable using data to measure and optimize your work.

• 3-4 years of experience in a B2B or technical B2C marketing role, focusing on content and product marketing
• A strong portfolio of content, including blog posts, case studies, sales collateral, and website copy
• Proven ability to develop and execute content strategies aligned with business goals
• Experience in product marketing, including crafting product messaging and go-to-market strategies
• Excellent writing, editing, and communication skills
• Understanding of how to use data and analytics to inform marketing decisions
• Experience in creating content strategies that balance customer-friendly content with search marketing best practices

What youll do

• Partner with the Director of Marketing on developing strategy and owning execution of content strategies that support our ecommerce and swag management platforms
• Craft product messaging and positioning for new platform features and offerings
• Collaborate with product, sales, and design teams to ensure a cohesive and impactful go-to-market message
• Manage a content calendar and ensure timely delivery of assets
• Create and manage the creation of a variety of content, including case studies, blog posts, sales collateral, and website copy
• Use data and analytics to measure content performance and inform future strategies
• Support brand awareness and lead generation through supporting organic search initiatives and different forms of content distribution and promotion

How youll be measured

• Timeliness and quality of content created and delivered
• Effectiveness of go-to-market strategies for new platform features based on adoption rates and customer growth
• Growth in key content metrics (e.g., website traffic, lead conversions)
• Feedback from cross-functional partners on collaboration and support

How youll make a difference

Youll be the voice of our brand, including our swag management platform, and will shape how we communicate its value to B2B customers. Your work will drive customer engagement, retention, and growth, and support our go-to-market efforts for new releases. Youll contribute to our content strategy to grow brand awareness and establish as a leader in the industry.

Compensation

Custom Ink is committed to pay transparency and providing fair, equitable compensation in line with market standards and role expectations. The pay range for this salaried, exempt position is $73,000 - $82,000. Placement within the range depends on factors such as knowledge, skills, years and depth of experience, and equity with internal team members.

The perks!

• Generous Paid Time Off: Flexible paid time off policies and major paid holidays
• Comprehensive Health Coverage: Medical, Dental, and Vision coverage
• Employee Wellness: Virtual medical consultations and mental health services
• Family-Friendly Benefits: Up to 12 weeks of fully paid parental leave for birthing parents, 6 weeks for non-birthing parents, plus adoption assistance and family-building benefits
• Financial Wellness: 401(k) with company matching, life & AD&D insurance, and financial planning resources
• Professional Development: Training programs, certifications, and tuition assistance

Custom Ink is an Equal Opportunity Employer. We celebrate diversity and are committed to maintaining a discrimination-free workplace. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by law. Custom Ink uses E-Verify to confirm employment eligibility. To learn more about E-Verify, please click here.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Retail

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