Puffy
Digital Marketing Manager (AI-Powered) —Remote
Location:
Remote
Compensation:
USD $130,000 per annum + up to 25% Performance Bonus (Total Annual Package up to USD $167,300)
Role Overview Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi‑channel paid strategies that drive 8‑figure revenue impact.
You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You This isn’t just another digital marketing role – it’s your chance to become a true industry architect.
Own Multi‑Channel Strategy with Revenue Accountability
– You’ll own revenue outcomes across multiple channels, building campaigns from scratch with clear success metrics. No vanity metrics. Just revenue, ROAS, and scalable systems.
Partner with the 1%
– Work with a top 5 mattress brand and a Forbes Council member CEO, gaining exposure to strategic decisions and high‑velocity execution that drives a global brand.
Embrace Radical Flexibility
– Work from anywhere globally. We measure output and impact, not hours logged. Manage your energy while collaborating with a team spanning 14+ nationalities.
Build the Marketing Playbook Others Will Copy
– Architect new growth engines, create competitive creative testing frameworks, develop attribution models, and set funnel optimizations that become company‑wide standards.
What You'll Need
5+ Years of Experience: Minimum 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
Broad marketing ecosystem knowledge, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to guide strategic decisions.
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good‑to‑Have
Experience in mattress, furniture, or home goods sector.
Experience with programmatic channels, TikTok Ads.
Familiarity with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
The Puffy DNA
Be the Owner: Accountable for results, not activity.
Execute with Urgency: Make thoughtful decisions quickly and act decisively.
Demand Excellence: Solve hard problems that others can’t.
Be AI‑First: Daily multi‑turn AI conversations challenge assumptions.
Go All‑In: Rally as one team when mission demands it.
Benefits
Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance).
Comprehensive medical, dental, and vision insurance (US‑based employees).
Health insurance stipend (International employees).
Generous Paid Time Off (PTO) + Public holidays (based on location).
AI‑First organization with access to AI‑native tool stack.
Remote First: Work from anywhere globally.
International team collaboration (14+ nationalities).
401(k) with Company Match (US employees).
Free Puffy mattress after 6 months completion.
$1,000 Puffy/Halo Board store credit after 1 year completion.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing
Industries: Retail, Mattress and Blinds Manufacturing, and Furniture and Home Furnishings Manufacturing
Referrals increase your chances of interviewing at Puffy by 2x.
Ready to shape your story? This is your first step toward making a real impact.
Click “Apply” and take the first step.
#J-18808-Ljbffr
Location:
Remote
Compensation:
USD $130,000 per annum + up to 25% Performance Bonus (Total Annual Package up to USD $167,300)
Role Overview Puffy is a Top 5 US mattress brand with 100% YoY growth since 2016, recognized as a Great Place to Work. This role is for a D2C performance marketer ready to own Meta and multi‑channel paid strategies that drive 8‑figure revenue impact.
You’ll launch, optimize, and scale campaigns across Meta, Google Ads, YouTube, and emerging platforms while strategically contributing to Affiliate, SEO, SEM, and Email channels. You’ll work alongside our Forbes Council member CEO to architect the next generation of our digital acquisition engine.
What Is In It For You This isn’t just another digital marketing role – it’s your chance to become a true industry architect.
Own Multi‑Channel Strategy with Revenue Accountability
– You’ll own revenue outcomes across multiple channels, building campaigns from scratch with clear success metrics. No vanity metrics. Just revenue, ROAS, and scalable systems.
Partner with the 1%
– Work with a top 5 mattress brand and a Forbes Council member CEO, gaining exposure to strategic decisions and high‑velocity execution that drives a global brand.
Embrace Radical Flexibility
– Work from anywhere globally. We measure output and impact, not hours logged. Manage your energy while collaborating with a team spanning 14+ nationalities.
Build the Marketing Playbook Others Will Copy
– Architect new growth engines, create competitive creative testing frameworks, develop attribution models, and set funnel optimizations that become company‑wide standards.
What You'll Need
5+ Years of Experience: Minimum 2 years managing Meta campaigns for D2C brands; proven success driving revenue across multiple digital channels.
Broad marketing ecosystem knowledge, including Affiliate, SEO, SEM, and Email, with the ability to contribute to strategy.
Hands‑on knowledge of Google Ads, YouTube, and other performance marketing platforms, with a track record of meeting or exceeding ROAS goals.
Proficient in campaign tracking, attribution analysis, and data interpretation to guide strategic decisions.
Experience optimizing funnels from initial awareness through conversion, including ad‑to‑LP optimization.
Ability to ideate compelling ad concepts and guide creative assets, working effectively with design teams.
Good‑to‑Have
Experience in mattress, furniture, or home goods sector.
Experience with programmatic channels, TikTok Ads.
Familiarity with automated ad creation tools and DCO.
Experience creating and optimizing video content for social and search platforms.
Knowledge of Meta Shopping features and other social commerce integrations.
The Puffy DNA
Be the Owner: Accountable for results, not activity.
Execute with Urgency: Make thoughtful decisions quickly and act decisively.
Demand Excellence: Solve hard problems that others can’t.
Be AI‑First: Daily multi‑turn AI conversations challenge assumptions.
Go All‑In: Rally as one team when mission demands it.
Benefits
Monthly performance bonuses (up to 25% of monthly salary, earned each month based on performance).
Comprehensive medical, dental, and vision insurance (US‑based employees).
Health insurance stipend (International employees).
Generous Paid Time Off (PTO) + Public holidays (based on location).
AI‑First organization with access to AI‑native tool stack.
Remote First: Work from anywhere globally.
International team collaboration (14+ nationalities).
401(k) with Company Match (US employees).
Free Puffy mattress after 6 months completion.
$1,000 Puffy/Halo Board store credit after 1 year completion.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing
Industries: Retail, Mattress and Blinds Manufacturing, and Furniture and Home Furnishings Manufacturing
Referrals increase your chances of interviewing at Puffy by 2x.
Ready to shape your story? This is your first step toward making a real impact.
Click “Apply” and take the first step.
#J-18808-Ljbffr