City of Minneapolis
Digital Communications Coordinator
City of Minneapolis, Minneapolis, Minnesota, United States, 55400
Digital Communications Coordinator
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Position Summary The Digital Media Coordinator in the Communications Department executes the City’s social media and digital strategy. The role focuses on concepting, creating engaging digital and social media content, fostering community on the City’s social media platforms, ensuring consistent brand identity across channels, and administering digital media policies and procedures. The Coordinator collaborates with various City departments to promote initiatives, disseminate information, and engage residents.
Job Duties and Responsibilities
Manage day‑to‑day operations of the City’s primary social media accounts, including content planning, creation, posting, and community management.
Create and curate engaging content for social media channels, the website, alerts, and mass notifications, tailored to each platform.
Ensure content is accurate, timely, accessible, and adheres to brand guidelines.
Seek out compelling stories that reinforce the City’s core narrative and keep the community engaged.
Monitor social media trends and identify opportunities for innovative content formats to expand community reach.
Monitor mentions, comments, and messages on social media channels.
Identify and cascade sensitive or crisis‑related issues to appropriate personnel.
Assist in the development and review of social media policies and guidelines.
Work collaboratively with city departments, community partners, and vendors to educate staff on policies and guidelines.
Track and analyze social media performance metrics, providing regular reports on engagement, reach, and other key indicators.
Use data insights to inform content strategy and optimize campaigns.
Share timely and accurate information during city crises and emergencies.
Serve in the Joint Information Center during emergencies or special events.
Identify areas for improvement and make recommendations for future social media efforts.
Required Qualifications Minimum Education:
BA/BS in Communications, Marketing, Public Relations, Journalism, Advertising, Digital Communications, or related field.
Minimum Experience:
5 years of digital communications management, including social media management, community engagement, email and text marketing, digital marketing and advertising planning, campaign management, policy development, training and enforcement, and strategic communications research.
Writing and editing experience.
Content creation experience in social media posts, e‑newsletters, graphic design, short‑form videos, and alerting.
Experience in website management, including CMS, HTML, web content strategy, user experience design, and related tools (e.g., Google Analytics, Google Tag Manager).
Emergency management training/certification from federal and state agencies (provided on the job).
Desired Certifications:
Google Ads, Meta Blueprint, LinkedIn Ads, and other digital marketing certifications.
The City of Minneapolis does not sponsor applicants for work visas.
Union Representation: This position is represented by a collective bargaining agreement between the City of Minneapolis and the MPEA (CPE). For more information on the terms and conditions of this agreement please visit our website.
The City of Minneapolis is proud to be an Equal Employment Opportunity and affirmative action employer.
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Position Summary The Digital Media Coordinator in the Communications Department executes the City’s social media and digital strategy. The role focuses on concepting, creating engaging digital and social media content, fostering community on the City’s social media platforms, ensuring consistent brand identity across channels, and administering digital media policies and procedures. The Coordinator collaborates with various City departments to promote initiatives, disseminate information, and engage residents.
Job Duties and Responsibilities
Manage day‑to‑day operations of the City’s primary social media accounts, including content planning, creation, posting, and community management.
Create and curate engaging content for social media channels, the website, alerts, and mass notifications, tailored to each platform.
Ensure content is accurate, timely, accessible, and adheres to brand guidelines.
Seek out compelling stories that reinforce the City’s core narrative and keep the community engaged.
Monitor social media trends and identify opportunities for innovative content formats to expand community reach.
Monitor mentions, comments, and messages on social media channels.
Identify and cascade sensitive or crisis‑related issues to appropriate personnel.
Assist in the development and review of social media policies and guidelines.
Work collaboratively with city departments, community partners, and vendors to educate staff on policies and guidelines.
Track and analyze social media performance metrics, providing regular reports on engagement, reach, and other key indicators.
Use data insights to inform content strategy and optimize campaigns.
Share timely and accurate information during city crises and emergencies.
Serve in the Joint Information Center during emergencies or special events.
Identify areas for improvement and make recommendations for future social media efforts.
Required Qualifications Minimum Education:
BA/BS in Communications, Marketing, Public Relations, Journalism, Advertising, Digital Communications, or related field.
Minimum Experience:
5 years of digital communications management, including social media management, community engagement, email and text marketing, digital marketing and advertising planning, campaign management, policy development, training and enforcement, and strategic communications research.
Writing and editing experience.
Content creation experience in social media posts, e‑newsletters, graphic design, short‑form videos, and alerting.
Experience in website management, including CMS, HTML, web content strategy, user experience design, and related tools (e.g., Google Analytics, Google Tag Manager).
Emergency management training/certification from federal and state agencies (provided on the job).
Desired Certifications:
Google Ads, Meta Blueprint, LinkedIn Ads, and other digital marketing certifications.
The City of Minneapolis does not sponsor applicants for work visas.
Union Representation: This position is represented by a collective bargaining agreement between the City of Minneapolis and the MPEA (CPE). For more information on the terms and conditions of this agreement please visit our website.
The City of Minneapolis is proud to be an Equal Employment Opportunity and affirmative action employer.
#J-18808-Ljbffr