Crossover
Principal Marketing Manager, 2 Hour Learning (Remote) - $150,000/year USD
Crossover, Chicago, Illinois, United States, 60290
Principal Marketing Manager, 2 Hour Learning (Remote) - $150,000/year USD
1 day ago Be among the first 25 applicants
This range is provided by Crossover. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $75.00/hr - $75.00/hr
This role is for leaders who want to build marketing infrastructure that drives real outcomes, not just activity. 2 Hour Learning has developed a model where students complete their academics in two hours daily and consistently exceed national performance standards. The results include average SAT scores above 1470, admission to elite universities, and an AI‑driven learning platform that creates time for what matters beyond the classroom. We are now entering a phase of national expansion. You will design and operate the growth engine. This position controls the complete marketing function for our School division, integrating B2B (school decision‑makers) and B2C (parent audiences) into a unified, results‑focused framework. You will oversee performance marketing, SEO, content development, advocacy initiatives, and public relations—all directed toward one objective: measurable increases in school partnerships and parent engagement nationwide. You will operate with independence and precision. Your efforts will be evaluated through performance dashboards, not presentations. Your contributions will influence how educational institutions approach learning time, mastery, and student potential. If you are an execution‑focused marketer ready to prove your impact in a mission‑critical sector, this is the opportunity.
What You Will Be Doing
Direct and implement the marketing strategy for the Private School division, consolidating B2B (school leadership) and B2C (parent) initiatives into a cohesive system.
Execute multichannel marketing programs spanning paid media, SEO, public relations, and lifecycle engagement to achieve defined MQL, CPL, and school conversion targets.
Oversee the complete marketing funnel—from acquisition through nurturing—using HubSpot and Salesforce, maintaining full visibility into performance metrics.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
Leverage our institutional credibility via conferences, thought leadership content, and earned media to position 2 Hour Learning as the standard for mastery‑based education.
What You Won’t Be Doing
Tracking surface‑level metrics unconnected to adoption rates or conversions.
Navigating multi‑tiered approval processes that delay campaign execution.
Operating isolated B2B or B2C campaigns disconnected from overall business objectives.
Promoting an offering with unclear results or unvalidated effectiveness.
Being confined to tactical execution without strategic ownership.
Principal Marketing Manager Key Responsibilities
Drive national adoption of 2 Hour Learning's validated model by constructing a performance‑oriented marketing system that produces measurable school conversions and parent‑driven advocacy.
Basic Requirements
Minimum 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM‑based growth initiatives.
Proven track record leading multichannel marketing programs that generate measurable results for both B2B (schools) and B2C (parents) segments.
Demonstrated experience managing external agencies and vendor relationships across creative services, paid media, SEO, and public relations.
Hands‑on experience with MarTech platforms including HubSpot or Salesforce for managing funnel metrics, attribution modeling, and return on investment.
Nice‑to‑have Requirements
Track record developing and scaling parent or community advocacy initiatives
Previous experience in private K‑12 education or marketing directly to school administrators
Expertise in content strategy and SEO with documented growth results
Experience securing media coverage or conference presence that elevated category authority or organizational profile
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day. With students consistently ranking in the top 1‑2% nationally and the top 20% achieving an astonishing 6.5x growth, they’re proving that smarter learning is possible. At 2 Hour Learning, it’s talent and performance that matters.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be a part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
Here’s How They’re Fixing It. – There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5512-US-Chicago-PrincipalMarke.001
#J-18808-Ljbffr
This range is provided by Crossover. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $75.00/hr - $75.00/hr
This role is for leaders who want to build marketing infrastructure that drives real outcomes, not just activity. 2 Hour Learning has developed a model where students complete their academics in two hours daily and consistently exceed national performance standards. The results include average SAT scores above 1470, admission to elite universities, and an AI‑driven learning platform that creates time for what matters beyond the classroom. We are now entering a phase of national expansion. You will design and operate the growth engine. This position controls the complete marketing function for our School division, integrating B2B (school decision‑makers) and B2C (parent audiences) into a unified, results‑focused framework. You will oversee performance marketing, SEO, content development, advocacy initiatives, and public relations—all directed toward one objective: measurable increases in school partnerships and parent engagement nationwide. You will operate with independence and precision. Your efforts will be evaluated through performance dashboards, not presentations. Your contributions will influence how educational institutions approach learning time, mastery, and student potential. If you are an execution‑focused marketer ready to prove your impact in a mission‑critical sector, this is the opportunity.
What You Will Be Doing
Direct and implement the marketing strategy for the Private School division, consolidating B2B (school leadership) and B2C (parent) initiatives into a cohesive system.
Execute multichannel marketing programs spanning paid media, SEO, public relations, and lifecycle engagement to achieve defined MQL, CPL, and school conversion targets.
Oversee the complete marketing funnel—from acquisition through nurturing—using HubSpot and Salesforce, maintaining full visibility into performance metrics.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
Leverage our institutional credibility via conferences, thought leadership content, and earned media to position 2 Hour Learning as the standard for mastery‑based education.
What You Won’t Be Doing
Tracking surface‑level metrics unconnected to adoption rates or conversions.
Navigating multi‑tiered approval processes that delay campaign execution.
Operating isolated B2B or B2C campaigns disconnected from overall business objectives.
Promoting an offering with unclear results or unvalidated effectiveness.
Being confined to tactical execution without strategic ownership.
Principal Marketing Manager Key Responsibilities
Drive national adoption of 2 Hour Learning's validated model by constructing a performance‑oriented marketing system that produces measurable school conversions and parent‑driven advocacy.
Basic Requirements
Minimum 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM‑based growth initiatives.
Proven track record leading multichannel marketing programs that generate measurable results for both B2B (schools) and B2C (parents) segments.
Demonstrated experience managing external agencies and vendor relationships across creative services, paid media, SEO, and public relations.
Hands‑on experience with MarTech platforms including HubSpot or Salesforce for managing funnel metrics, attribution modeling, and return on investment.
Nice‑to‑have Requirements
Track record developing and scaling parent or community advocacy initiatives
Previous experience in private K‑12 education or marketing directly to school administrators
Expertise in content strategy and SEO with documented growth results
Experience securing media coverage or conference presence that elevated category authority or organizational profile
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day. With students consistently ranking in the top 1‑2% nationally and the top 20% achieving an astonishing 6.5x growth, they’re proving that smarter learning is possible. At 2 Hour Learning, it’s talent and performance that matters.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be a part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
Here’s How They’re Fixing It. – There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5512-US-Chicago-PrincipalMarke.001
#J-18808-Ljbffr