Crossover
Marketing Lead, 2 Hour Learning (Remote) - $150,000/year USD
Crossover, Houston, Texas, United States, 77246
Marketing Lead – 2 Hour Learning (Remote)
Company:
Crossover
Location:
Remote
Salary:
$75.00/hr ($150,000/year USD)
If you're ready to move beyond large, inefficient marketing teams, this is your opportunity to drive growth for a learning model with proven results.
2 Hour Learning enables students to complete their academics in two hours daily while consistently exceeding national performance standards. We've validated this approach with average SAT scores above 1470, admissions to leading universities, and an AI‑driven learning platform that creates time for life beyond schoolwork.
We're entering a growth phase. You'll be responsible for building the system. This position controls end‑to‑end marketing for our Private School division, aligning B2B (school decision‑makers) and B2C (parent) initiatives into one unified, results‑focused operation.
You'll oversee performance marketing, SEO, content development, advocacy programs, and public relations—all aimed at one goal: generating quantifiable school adoption and nationwide parent engagement.
You'll operate with the freedom to execute quickly and the structure to execute effectively. Your initiatives will be measured in analytics platforms, not presentation files. Your efforts will change how educational institutions view time, learning capacity, and student potential.
If you're a strategist‑executor with ambition and want to apply it in education—the most consequential sector—this role is for you.
What You Will Be Doing
Take full ownership of the Private School division's marketing strategy and execution, unifying B2B (school leaders) and B2C (parent) efforts into a cohesive growth system.
Execute and optimize multi‑channel initiatives spanning paid advertising, search optimization, public relations, and lifecycle engagement to achieve defined MQL, CPL, and school conversion targets.
Oversee the entire marketing funnel—from acquisition through nurturing—using HubSpot and Salesforce to maintain complete performance transparency and attribution.
Expand the FutureFirst Families initiative into a nationwide advocacy movement by transforming parent enthusiasm into measurable pipeline impact.
Build organizational authority through industry events, executive thought leadership, and media coverage—positioning 2 Hour Learning as the standard for mastery‑based education.
What You Won’t Be Doing
Tracking surface‑level metrics disconnected from adoption or revenue outcomes.
Navigating multiple approval tiers before executing campaigns.
Managing isolated B2B or B2C initiatives that lack strategic alignment with company objectives.
Promoting an offering with ambiguous results or unvalidated effectiveness.
Operating in a narrow execution role without strategic accountability.
Key Responsibilities
Drive nationwide adoption of 2 Hour Learning's validated model by developing a results‑oriented marketing infrastructure that produces quantifiable school conversions and parent‑driven advocacy at scale.
Basic Requirements
Minimum 5 years of experience in integrated marketing, encompassing paid advertising, content creation, SEO, and CRM‑based growth initiatives.
Proven track record leading multi‑channel marketing programs that generate measurable results across both B2B (school) and B2C (parent) segments.
Demonstrated experience managing external agencies and vendor relationships spanning creative development, paid media, SEO, and public relations.
Proficiency with marketing technology platforms such as HubSpot or Salesforce for funnel management, attribution modeling, and ROI analysis.
Nice‑to‑have Requirements
Track record growing parent or community advocacy initiatives.
Experience in private K‑12 education or marketing directly to school administrators.
Content strategy and SEO expertise with documented growth results.
Media presence or conference participation that established category authority or organizational visibility.
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day.
With students consistently ranking in the top 1–2% nationally and the top 20% achieving an astonishing 6.5x growth, they’re proving that smarter learning is possible. At 2 Hour Learning, it’s talent and performance that matter.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be a part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
Working with us This is a full‑time (40 hours per week) long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Project Management
Industries Software Development, Education Administration Programs, Advertising Services
Referrals increase your chances of interviewing at Crossover by 2x.
#J-18808-Ljbffr
Crossover
Location:
Remote
Salary:
$75.00/hr ($150,000/year USD)
If you're ready to move beyond large, inefficient marketing teams, this is your opportunity to drive growth for a learning model with proven results.
2 Hour Learning enables students to complete their academics in two hours daily while consistently exceeding national performance standards. We've validated this approach with average SAT scores above 1470, admissions to leading universities, and an AI‑driven learning platform that creates time for life beyond schoolwork.
We're entering a growth phase. You'll be responsible for building the system. This position controls end‑to‑end marketing for our Private School division, aligning B2B (school decision‑makers) and B2C (parent) initiatives into one unified, results‑focused operation.
You'll oversee performance marketing, SEO, content development, advocacy programs, and public relations—all aimed at one goal: generating quantifiable school adoption and nationwide parent engagement.
You'll operate with the freedom to execute quickly and the structure to execute effectively. Your initiatives will be measured in analytics platforms, not presentation files. Your efforts will change how educational institutions view time, learning capacity, and student potential.
If you're a strategist‑executor with ambition and want to apply it in education—the most consequential sector—this role is for you.
What You Will Be Doing
Take full ownership of the Private School division's marketing strategy and execution, unifying B2B (school leaders) and B2C (parent) efforts into a cohesive growth system.
Execute and optimize multi‑channel initiatives spanning paid advertising, search optimization, public relations, and lifecycle engagement to achieve defined MQL, CPL, and school conversion targets.
Oversee the entire marketing funnel—from acquisition through nurturing—using HubSpot and Salesforce to maintain complete performance transparency and attribution.
Expand the FutureFirst Families initiative into a nationwide advocacy movement by transforming parent enthusiasm into measurable pipeline impact.
Build organizational authority through industry events, executive thought leadership, and media coverage—positioning 2 Hour Learning as the standard for mastery‑based education.
What You Won’t Be Doing
Tracking surface‑level metrics disconnected from adoption or revenue outcomes.
Navigating multiple approval tiers before executing campaigns.
Managing isolated B2B or B2C initiatives that lack strategic alignment with company objectives.
Promoting an offering with ambiguous results or unvalidated effectiveness.
Operating in a narrow execution role without strategic accountability.
Key Responsibilities
Drive nationwide adoption of 2 Hour Learning's validated model by developing a results‑oriented marketing infrastructure that produces quantifiable school conversions and parent‑driven advocacy at scale.
Basic Requirements
Minimum 5 years of experience in integrated marketing, encompassing paid advertising, content creation, SEO, and CRM‑based growth initiatives.
Proven track record leading multi‑channel marketing programs that generate measurable results across both B2B (school) and B2C (parent) segments.
Demonstrated experience managing external agencies and vendor relationships spanning creative development, paid media, SEO, and public relations.
Proficiency with marketing technology platforms such as HubSpot or Salesforce for funnel management, attribution modeling, and ROI analysis.
Nice‑to‑have Requirements
Track record growing parent or community advocacy initiatives.
Experience in private K‑12 education or marketing directly to school administrators.
Content strategy and SEO expertise with documented growth results.
Media presence or conference participation that established category authority or organizational visibility.
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day.
With students consistently ranking in the top 1–2% nationally and the top 20% achieving an astonishing 6.5x growth, they’re proving that smarter learning is possible. At 2 Hour Learning, it’s talent and performance that matter.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be a part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
Working with us This is a full‑time (40 hours per week) long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Project Management
Industries Software Development, Education Administration Programs, Advertising Services
Referrals increase your chances of interviewing at Crossover by 2x.
#J-18808-Ljbffr