Crossover
Lead Marketing Manager, 2 Hour Learning (Remote) - $150,000/year USD
Crossover, New York, New York, us, 10261
Join to apply for the
Lead Marketing Manager, 2 Hour Learning (Remote) - $150,000/year USD
role at
Crossover
This role offers a pay range of $75.00/hr - $75.00/hr. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
About the Role 2 Hour Learning has built a learning model that delivers results: students complete their academics in two hours per day and consistently exceed national performance standards. Our track record includes average SAT scores above 1470, admissions to leading universities, and an AI‑driven system that creates time for what matters beyond the classroom.
We're entering a growth phase. You'll architect the system that powers it. This position commands end‑to‑end marketing for our Private School division, bringing together B2B (school leadership) and B2C (parent) strategies into one unified, results‑oriented operation. You'll oversee performance marketing, SEO, content initiatives, advocacy channels, and public relations—all aimed at one goal: measurable school adoption and expanding parent engagement nationwide.
You’ll operate with both speed and precision. Your initiatives will be tracked in real‑time dashboards, not presentation decks. Your efforts will influence how educational institutions view time, learning models, and student potential.
What You Will Be Doing
Direct and implement the marketing strategy for the Private School division, unifying B2B (schools) and B2C (parents) initiatives into a cohesive growth system.
Orchestrate multichannel campaigns spanning paid media, SEO, PR, and lifecycle marketing to produce measurable MQL, CPL, and school conversion metrics.
Oversee and refine the complete marketing funnel—from initial lead generation through nurturing—using HubSpot and Salesforce to maintain full performance transparency.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into tangible pipeline impact.
Build market authority through strategic conference participation, thought leadership content, and earned media placements—positioning 2 Hour Learning as the standard for mastery‑based education.
What You Won’t Be Doing
Tracking surface‑level metrics that fail to connect with actual adoption or conversion rates.
Navigating multilayered approval processes before executing campaigns.
Managing isolated B2B or B2C efforts that operate independently from overarching business objectives.
Promoting an offering with ambiguous results or unverified effectiveness.
Being confined to tactical execution without strategic control.
Lead Marketing Manager Key Responsibilities
Drive nationwide adoption of 2 Hour Learning’s validated model by constructing a high‑impact marketing operation that generates measurable school conversions and cultivates parent‑driven advocacy.
Basic Requirements
A minimum of 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM‑based growth strategies.
Proven track record leading multi‑channel marketing programs that produce measurable results across both B2B (schools) and B2C (parents) segments.
Demonstrated ability managing agency relationships and vendor partners for creative services, paid media, SEO, and PR functions.
Hands‑on experience with MarTech platforms such as HubSpot or Salesforce to track funnel performance, attribution models, and ROI.
Nice‑to‑Have Requirements
Track record scaling parent or community advocacy initiatives.
Previous experience in private K‑12 education or marketing directly to school administrators.
Expertise in content strategy and SEO with documented growth results.
Media appearances or conference speaking that established category authority or enhanced company profile.
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day.
With students consistently ranking in the top 1‑2% nationally and the top 20% achieving an astonishing 6.5× growth, they’re proving that smarter learning is possible. At 2 Hour Learning, it’s talent and performance that matter.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be a part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
Working with Us This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.
Seniority Level Director
Employment Type Full‑time
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Lead Marketing Manager, 2 Hour Learning (Remote) - $150,000/year USD
role at
Crossover
This role offers a pay range of $75.00/hr - $75.00/hr. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
About the Role 2 Hour Learning has built a learning model that delivers results: students complete their academics in two hours per day and consistently exceed national performance standards. Our track record includes average SAT scores above 1470, admissions to leading universities, and an AI‑driven system that creates time for what matters beyond the classroom.
We're entering a growth phase. You'll architect the system that powers it. This position commands end‑to‑end marketing for our Private School division, bringing together B2B (school leadership) and B2C (parent) strategies into one unified, results‑oriented operation. You'll oversee performance marketing, SEO, content initiatives, advocacy channels, and public relations—all aimed at one goal: measurable school adoption and expanding parent engagement nationwide.
You’ll operate with both speed and precision. Your initiatives will be tracked in real‑time dashboards, not presentation decks. Your efforts will influence how educational institutions view time, learning models, and student potential.
What You Will Be Doing
Direct and implement the marketing strategy for the Private School division, unifying B2B (schools) and B2C (parents) initiatives into a cohesive growth system.
Orchestrate multichannel campaigns spanning paid media, SEO, PR, and lifecycle marketing to produce measurable MQL, CPL, and school conversion metrics.
Oversee and refine the complete marketing funnel—from initial lead generation through nurturing—using HubSpot and Salesforce to maintain full performance transparency.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into tangible pipeline impact.
Build market authority through strategic conference participation, thought leadership content, and earned media placements—positioning 2 Hour Learning as the standard for mastery‑based education.
What You Won’t Be Doing
Tracking surface‑level metrics that fail to connect with actual adoption or conversion rates.
Navigating multilayered approval processes before executing campaigns.
Managing isolated B2B or B2C efforts that operate independently from overarching business objectives.
Promoting an offering with ambiguous results or unverified effectiveness.
Being confined to tactical execution without strategic control.
Lead Marketing Manager Key Responsibilities
Drive nationwide adoption of 2 Hour Learning’s validated model by constructing a high‑impact marketing operation that generates measurable school conversions and cultivates parent‑driven advocacy.
Basic Requirements
A minimum of 5 years of experience in integrated marketing, encompassing paid media, content development, SEO, and CRM‑based growth strategies.
Proven track record leading multi‑channel marketing programs that produce measurable results across both B2B (schools) and B2C (parents) segments.
Demonstrated ability managing agency relationships and vendor partners for creative services, paid media, SEO, and PR functions.
Hands‑on experience with MarTech platforms such as HubSpot or Salesforce to track funnel performance, attribution models, and ROI.
Nice‑to‑Have Requirements
Track record scaling parent or community advocacy initiatives.
Previous experience in private K‑12 education or marketing directly to school administrators.
Expertise in content strategy and SEO with documented growth results.
Media appearances or conference speaking that established category authority or enhanced company profile.
About 2 Hour Learning Education is broken, but 2 Hour Learning is proving it doesn’t have to be. They’re tearing down the outdated one‑size‑fits‑all model and replacing it with AI‑driven personalized learning that helps kids master academics in just two hours a day.
With students consistently ranking in the top 1‑2% nationally and the top 20% achieving an astonishing 6.5× growth, they’re proving that smarter learning is possible. At 2 Hour Learning, it’s talent and performance that matter.
They offer a dynamic, on‑campus and remote‑friendly environment where innovators, educators, and AI specialists can be a part of fixing a broken school system.
2 Hour Learning is reprogramming learning for the AI era.
Working with Us This is a full‑time (40 hours per week), long‑term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.
Seniority Level Director
Employment Type Full‑time
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