Crossover
Content Marketing Manager, 2 Hour Learning (Remote) - $150,000/year USD
Crossover, Toledo, Ohio, United States, 43614
Position
Content Marketing Manager, 2 Hour Learning (Remote) – $150,000/year USD.
Base Pay Range $75.00/hr – $75.00/hr.
Company Overview 2 Hour Learning has developed a model where students complete academics in two hours per day, consistently exceeding national standards. Average SAT scores above 1470, admission to leading universities, and an AI‑supported system returning time for pursuits beyond the classroom.
What You Will Be Doing
Take ownership of the marketing strategy and execution for the Private School division, synchronizing B2B (school leaders) and B2C (parents) initiatives into a unified growth system.
Design and run multi‑channel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to produce quantifiable MQL, CPL, and school conversion metrics.
Oversee and refine the complete marketing funnel—from initial lead generation through nurture sequences—using HubSpot and Salesforce to maintain comprehensive performance tracking.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
Leverage institutional credibility via conferences, thought leadership content, and earned media placements—positioning 2 Hour Learning as the industry standard for mastery‑based learning.
What You Won’t Be Doing
Tracking surface‑level metrics disconnected from real adoption or revenue conversion.
Navigating bureaucratic approval processes across multiple stakeholder layers before executing campaigns.
Operating isolated B2B or B2C programs that fail to integrate with overarching business objectives.
Promoting an unproven product with ambiguous results or questionable effectiveness.
Executing narrow tactical tasks without strategic control or decision‑making authority.
Key Responsibilities
Drive nationwide adoption of 2 Hour Learning's validated educational model by constructing a results‑driven marketing system that produces measurable school conversions and parent‑driven advocacy momentum.
Basic Requirements
At least 5 years of experience in integrated marketing, including paid media, content, SEO, and CRM‑driven growth programs.
Experience leading multi‑channel marketing initiatives that deliver measurable outcomes across B2B (schools) and B2C (parents) audiences.
Experience managing agencies and vendor partners across creative, paid media, SEO, and PR.
Experience using MarTech tools such as HubSpot or Salesforce to manage funnel performance, attribution, and ROI.
Nice‑to‑have Requirements
Experience scaling parent or community advocacy programs.
Prior work in private K‑12 education or directly marketing to school leaders.
Background in content strategy and SEO with measurable growth outcomes.
Media or conference exposure that built category leadership or company visibility.
Benefits and Work Environment This is a full‑time (40 hours per week), long‑term position. The role is available immediately and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. Compensation is $75 USD/hour, equating to $150,000 USD/year for 40 hours per week, 50 weeks per year. The payment period is weekly.
Seniority Level Director
Employment Type Full‑time
Job Function Consulting and Marketing
Industries Education Administration Programs, E‑Learning Providers, and Advertising Services
Crossover Job Code: LJ-5512-US-Toledo-ContentMarketi
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Base Pay Range $75.00/hr – $75.00/hr.
Company Overview 2 Hour Learning has developed a model where students complete academics in two hours per day, consistently exceeding national standards. Average SAT scores above 1470, admission to leading universities, and an AI‑supported system returning time for pursuits beyond the classroom.
What You Will Be Doing
Take ownership of the marketing strategy and execution for the Private School division, synchronizing B2B (school leaders) and B2C (parents) initiatives into a unified growth system.
Design and run multi‑channel campaigns spanning paid media, SEO, public relations, and lifecycle marketing to produce quantifiable MQL, CPL, and school conversion metrics.
Oversee and refine the complete marketing funnel—from initial lead generation through nurture sequences—using HubSpot and Salesforce to maintain comprehensive performance tracking.
Expand the FutureFirst Families program into a nationwide advocacy network by transforming parent enthusiasm into measurable pipeline impact.
Leverage institutional credibility via conferences, thought leadership content, and earned media placements—positioning 2 Hour Learning as the industry standard for mastery‑based learning.
What You Won’t Be Doing
Tracking surface‑level metrics disconnected from real adoption or revenue conversion.
Navigating bureaucratic approval processes across multiple stakeholder layers before executing campaigns.
Operating isolated B2B or B2C programs that fail to integrate with overarching business objectives.
Promoting an unproven product with ambiguous results or questionable effectiveness.
Executing narrow tactical tasks without strategic control or decision‑making authority.
Key Responsibilities
Drive nationwide adoption of 2 Hour Learning's validated educational model by constructing a results‑driven marketing system that produces measurable school conversions and parent‑driven advocacy momentum.
Basic Requirements
At least 5 years of experience in integrated marketing, including paid media, content, SEO, and CRM‑driven growth programs.
Experience leading multi‑channel marketing initiatives that deliver measurable outcomes across B2B (schools) and B2C (parents) audiences.
Experience managing agencies and vendor partners across creative, paid media, SEO, and PR.
Experience using MarTech tools such as HubSpot or Salesforce to manage funnel performance, attribution, and ROI.
Nice‑to‑have Requirements
Experience scaling parent or community advocacy programs.
Prior work in private K‑12 education or directly marketing to school leaders.
Background in content strategy and SEO with measurable growth outcomes.
Media or conference exposure that built category leadership or company visibility.
Benefits and Work Environment This is a full‑time (40 hours per week), long‑term position. The role is available immediately and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. Compensation is $75 USD/hour, equating to $150,000 USD/year for 40 hours per week, 50 weeks per year. The payment period is weekly.
Seniority Level Director
Employment Type Full‑time
Job Function Consulting and Marketing
Industries Education Administration Programs, E‑Learning Providers, and Advertising Services
Crossover Job Code: LJ-5512-US-Toledo-ContentMarketi
#J-18808-Ljbffr