Abe
Senior Social Media Advertising Strategist (Remote US) - Future Opening
Abe, Milwaukee, Wisconsin, United States, 53244
Senior Social Media Advertising Strategist (Remote US)
Join our specialized consultancy focused exclusively on social media advertising. We help clients leverage LinkedIn, Meta, and more to reach, engage, and convert target audiences. If you're ready to be part of something bold and transformational, this is the role for you.
Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Understand the value of Programmatic campaigns
Drive cross‑sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
Qualifications
4+ years experience working at a performance/digital marketing agency, supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn platform ad units (conversation ads, document ads, CTV, etc.)
Proficiency in tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
Ability to delegate to junior team members
Strong understanding of Paid principles: keyword research, ad copywriting, bid management, campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other platforms
Experience with audience segmentation by tier, job title, etc.
Proven success with mid‑market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Competitive, curious, problem‑solver
Customer‑obsessed, organized, and able to manage multiple projects simultaneously
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Encapsulate core values in all interactions
Effectively manage ~5 mid‑tier and enterprise accounts
Meet and exceed department KPIs (client growth, NSMs, satisfaction scores)
Build client trust and relationships that create consistent renewals
Cross‑sell services aligned with client goals
Communicate results clearly to client executives
Make exceptional strategic decisions for accounts
Benefits
Base salary $85,000‑$95,000 USD (based in the United States)
Medical, dental, vision, disability, and life insurance coverage
Employer‑paid plan for you, 50% contribution for dependents
Access to certified therapists, Headspace membership, physical therapy, fertility support, virtual workouts, One Medical membership
Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave
Traditional and Roth 401(k) with 3% company match
Annual bonus based on tenure, scaling over time
Work Environment Requirements Remote‑first company; work from anywhere in the US. Virtual collaboration via Zoom and Slack. Requires reliable internet, laptop, and professional background. Must remain stationary for extended periods, interpret communications, and have current work authorization if outside the US.
Additional Information At Abe, we prioritize People First. We foster a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you need accommodations, contact careers@directiveconsulting.com.
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Responsibilities
Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns
Provide fractional support for internal marketing in support of a boutique agency within Directive
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are achieved
Understand the value of Programmatic campaigns
Drive cross‑sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
Qualifications
4+ years experience working at a performance/digital marketing agency, supporting B2B clients
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
Understanding of LinkedIn platform ad units (conversation ads, document ads, CTV, etc.)
Proficiency in tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
Ability to delegate to junior team members
Strong understanding of Paid principles: keyword research, ad copywriting, bid management, campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other platforms
Experience with audience segmentation by tier, job title, etc.
Proven success with mid‑market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Competitive, curious, problem‑solver
Customer‑obsessed, organized, and able to manage multiple projects simultaneously
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Encapsulate core values in all interactions
Effectively manage ~5 mid‑tier and enterprise accounts
Meet and exceed department KPIs (client growth, NSMs, satisfaction scores)
Build client trust and relationships that create consistent renewals
Cross‑sell services aligned with client goals
Communicate results clearly to client executives
Make exceptional strategic decisions for accounts
Benefits
Base salary $85,000‑$95,000 USD (based in the United States)
Medical, dental, vision, disability, and life insurance coverage
Employer‑paid plan for you, 50% contribution for dependents
Access to certified therapists, Headspace membership, physical therapy, fertility support, virtual workouts, One Medical membership
Unlimited PTO (2‑week minimum), paid company holidays, birthday off, end‑of‑year recharge, paid parental leave
Traditional and Roth 401(k) with 3% company match
Annual bonus based on tenure, scaling over time
Work Environment Requirements Remote‑first company; work from anywhere in the US. Virtual collaboration via Zoom and Slack. Requires reliable internet, laptop, and professional background. Must remain stationary for extended periods, interpret communications, and have current work authorization if outside the US.
Additional Information At Abe, we prioritize People First. We foster a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We are committed to providing reasonable accommodations for all qualified individuals with disabilities. If you need accommodations, contact careers@directiveconsulting.com.
#J-18808-Ljbffr