John Hancock
Customer Communications Marketing Manager
Join to apply for the
Customer Communications Marketing Manager
role at
John Hancock .
Overview Are you passionate about marketing and exploring the intersection between finances and health? Do you want an opportunity to make a strong, immediate impact that is clearly tied to our business results and better outcomes for our customers? If so, this role may be the right fit for you.
The Customer Communications Marketing Manager drives our bold ambition to become a Digital Customer Leader by executing the engagement strategy that leads to healthier outcomes for our business and policy holders. The role focuses on communicating with customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. You will collaborate with stakeholders across Operations, Inforce, and the wider Marketing organization to develop and deliver tactical plans that drive adoption and engagement.
The position is part of the larger John Hancock Insurance Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance in‑force projects.
Position Responsibilities
Develop and drive recommendations that align with business objectives and ultimately achieve positive outcomes for customers.
Coordinate across teams to execute go‑to‑market tactics.
Establish strong working relationships across the organization.
Manage day‑to‑day marketing projects and operational processes such as compliance review, material creation, and job tracking within our internal workflow management system, surfacing and addressing blockers.
Present regular project updates to internal business owners.
Develop and execute against a marketing plan.
Bring a ‘digital‑first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption.
Bring an innovative mindset, looking at new developments from competitors and the larger industry and challenging the traditional way of doing things to embrace a culture of continuous improvement.
Application note:
Please include a portfolio sample in your application for this role.
The Candidate The ideal candidate will have strong transferable skills in the health and financial space with a passion for creating engaging, best‑in‑class experiences for customers. B2B2C experience and B2C expertise are particularly useful as the role focuses on both policy holders and the broader ecosystem of care providers. You must be able to work quickly and incorporate insights into communications on an accelerated timeline.
Required Qualifications
5‑10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare, etc.).
Bachelor’s degree is required; advanced degrees are a plus.
Excellent project and time‑management skills, able to juggle multiple priorities and meet challenging/overlapping deadlines.
Basic understanding of and experience with email automation platforms (e.g., Marketo).
Forward‑thinking ideation on driving adoption, utilizing test‑and‑learn strategies and tactics.
Rapid learning of the insurance business, our in‑force block, and the long‑term care space.
Ability to work independently while providing key updates to the working team and leadership.
Strong relationship‑building skills and ability to influence.
Comfortable with analytics and measurement frameworks with a bias toward action.
Excellent writing, verbal, and analytical skills.
Owner mindset.
Preferred Qualifications
LTC, life insurance, or care facility experience.
When You Join Our Team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
Compensation & Benefits Location: Boston, Massachusetts (Hybrid work arrangement). Salary range: $90,225.00 USD – $162,405.00 USD. Employees also have access to incentive programs tied to business and individual performance.
Benefits include health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage, wellness benefits, adoption/surrogacy benefits, employee/family assistance plans, and a generous paid time‑off program in the U.S. with up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law).
Equal Opportunity Employer Manulife is an Equal Opportunity Employer. We embrace diversity and are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
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Customer Communications Marketing Manager
role at
John Hancock .
Overview Are you passionate about marketing and exploring the intersection between finances and health? Do you want an opportunity to make a strong, immediate impact that is clearly tied to our business results and better outcomes for our customers? If so, this role may be the right fit for you.
The Customer Communications Marketing Manager drives our bold ambition to become a Digital Customer Leader by executing the engagement strategy that leads to healthier outcomes for our business and policy holders. The role focuses on communicating with customers in a clear, empathetic, and impactful way, ensuring that every interaction builds trust and strengthens relationships. You will collaborate with stakeholders across Operations, Inforce, and the wider Marketing organization to develop and deliver tactical plans that drive adoption and engagement.
The position is part of the larger John Hancock Insurance Marketing Team, which owns the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality member engagement, and life insurance in‑force projects.
Position Responsibilities
Develop and drive recommendations that align with business objectives and ultimately achieve positive outcomes for customers.
Coordinate across teams to execute go‑to‑market tactics.
Establish strong working relationships across the organization.
Manage day‑to‑day marketing projects and operational processes such as compliance review, material creation, and job tracking within our internal workflow management system, surfacing and addressing blockers.
Present regular project updates to internal business owners.
Develop and execute against a marketing plan.
Bring a ‘digital‑first’ mindset to all work, driving key initiatives such as registrations for our storefronts and paperless adoption.
Bring an innovative mindset, looking at new developments from competitors and the larger industry and challenging the traditional way of doing things to embrace a culture of continuous improvement.
Application note:
Please include a portfolio sample in your application for this role.
The Candidate The ideal candidate will have strong transferable skills in the health and financial space with a passion for creating engaging, best‑in‑class experiences for customers. B2B2C experience and B2C expertise are particularly useful as the role focuses on both policy holders and the broader ecosystem of care providers. You must be able to work quickly and incorporate insights into communications on an accelerated timeline.
Required Qualifications
5‑10 years of D2C marketing experience in heavily regulated industries (Financial Services, Healthcare, etc.).
Bachelor’s degree is required; advanced degrees are a plus.
Excellent project and time‑management skills, able to juggle multiple priorities and meet challenging/overlapping deadlines.
Basic understanding of and experience with email automation platforms (e.g., Marketo).
Forward‑thinking ideation on driving adoption, utilizing test‑and‑learn strategies and tactics.
Rapid learning of the insurance business, our in‑force block, and the long‑term care space.
Ability to work independently while providing key updates to the working team and leadership.
Strong relationship‑building skills and ability to influence.
Comfortable with analytics and measurement frameworks with a bias toward action.
Excellent writing, verbal, and analytical skills.
Owner mindset.
Preferred Qualifications
LTC, life insurance, or care facility experience.
When You Join Our Team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
Compensation & Benefits Location: Boston, Massachusetts (Hybrid work arrangement). Salary range: $90,225.00 USD – $162,405.00 USD. Employees also have access to incentive programs tied to business and individual performance.
Benefits include health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage, wellness benefits, adoption/surrogacy benefits, employee/family assistance plans, and a generous paid time‑off program in the U.S. with up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law).
Equal Opportunity Employer Manulife is an Equal Opportunity Employer. We embrace diversity and are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
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