Sales and Brand Growth Director

Sales & Brand Growth Director

Establish and realize marketing goals at the director level. Direct and oversee all marketing initiatives. Grow the organization by creating emotional connections and increasing community influence. Lead a strategic marketing vision that amplifies both Sales and Brand Growth in our local restaurant and community.
Roles & Responsibilities:
Develop and execute a written marketing plan for the organization
Effectively communicate and achieve desired marketing goals
Calibrate monthly with the Operator on performance and initiatives/focus areas
Work directly with the Director of Financial Stewardship to create and steward the monthly marketing budget
Leverage marketing assets:
Food – Lead with real food, then DOCs if necessary
Cow – Chick-fil-A Celebrity
People – Create "REMARK"able experiences
Influence – Impact the community through inside/outside restaurant events
Cast inspiring vision
Compel team to achieve clear goals
Match passion to actions and behaviors
Serve tomorrow's market
Learn about our guests and innovate the organization to keep us relevant to changing customer needs
Embrace technology and engage digital channels
Spotlight/Data Insights/Social Media
Engage our brand customer
Study behaviors, attitudes, and preferences to create relevant communications, content, and experiences that effectively engage guests
Actively engage businesses/schools/ADP opportunities
Lead and collaborate with charisma
Serve as our "Chief Fun Officer" & "Chief Storyteller", while showcasing strong communication skills and exhibiting strategic follow-through
Maintain a growth orientation, while being guest-obsessed and community-driven
Strategize with department heads regularly to address opportunities and rally support
Scorecard:
Sales Change
Outside Sales Change
Spotlight Change
Supplemental pay:
Bonus pay
Benefits:
Flexible schedule
Paid time off
Health insurance
Dental insurance
Vision insurance
Life insurance
401(k) matching