Part-Time Social Media Marketing Manager
Human Touch Home Health Care, Washington, District of Columbia, United States
Overview
Social Media Marketing Manager About Us
Human Touch Home Care and our affiliated home care companies provide compassionate, professional in-home care services to seniors and individuals who need assistance maintaining independence and quality of life. Our mission is to support families and communities through reliable, high-quality care delivered with dignity and respect. Position Overview
This is a part-time, hands-on role ideal for a social media professional who enjoys storytelling, community engagement, and creating content that highlights real impact. You will be responsible for creating, managing, and growing the social media presence for Human Touch Home Care and other affiliated home care brands while maintaining a consistent voice centered on care, compassion, and professionalism. Responsibilities
Manage and grow social media platforms across multiple brands (primarily Instagram, Facebook, TikTok, and LinkedIn) Create engaging content including photos, short-form videos, stories, graphics, and captions Plan and maintain a consistent content calendar across multiple home care brands Highlight caregiver stories, client experiences, community involvement, and educational healthcare content Capture authentic on-site content with caregivers, staff, and leadership teams Promote hiring campaigns for caregivers and healthcare staff Engage with followers, respond to comments and messages, and build community trust online Track performance metrics (reach, engagement, follower growth) and optimize content strategy Stay current with social media trends and best practices in healthcare marketing Qualifications
2+ years experience managing social media for a brand, healthcare company, or service-based business Strong understanding of Instagram, Facebook, TikTok, and LinkedIn content formats and trends Comfortable shooting and editing content on a phone (Canva, CapCut, or similar tools) Ability to write engaging, professional captions aligned with healthcare brand voice Organized, self-directed, and reliable with deadlines Experience with healthcare, senior services, or caregiving industries is a plus Passion for community impact, caregiving, and supporting families Schedule & Location
Part-time/ Full-time ( in-office) Salary
$20-$30 an hour (depending on experience) Opportunity to expand responsibilities across additional healthcare brands
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Social Media Marketing Manager About Us
Human Touch Home Care and our affiliated home care companies provide compassionate, professional in-home care services to seniors and individuals who need assistance maintaining independence and quality of life. Our mission is to support families and communities through reliable, high-quality care delivered with dignity and respect. Position Overview
This is a part-time, hands-on role ideal for a social media professional who enjoys storytelling, community engagement, and creating content that highlights real impact. You will be responsible for creating, managing, and growing the social media presence for Human Touch Home Care and other affiliated home care brands while maintaining a consistent voice centered on care, compassion, and professionalism. Responsibilities
Manage and grow social media platforms across multiple brands (primarily Instagram, Facebook, TikTok, and LinkedIn) Create engaging content including photos, short-form videos, stories, graphics, and captions Plan and maintain a consistent content calendar across multiple home care brands Highlight caregiver stories, client experiences, community involvement, and educational healthcare content Capture authentic on-site content with caregivers, staff, and leadership teams Promote hiring campaigns for caregivers and healthcare staff Engage with followers, respond to comments and messages, and build community trust online Track performance metrics (reach, engagement, follower growth) and optimize content strategy Stay current with social media trends and best practices in healthcare marketing Qualifications
2+ years experience managing social media for a brand, healthcare company, or service-based business Strong understanding of Instagram, Facebook, TikTok, and LinkedIn content formats and trends Comfortable shooting and editing content on a phone (Canva, CapCut, or similar tools) Ability to write engaging, professional captions aligned with healthcare brand voice Organized, self-directed, and reliable with deadlines Experience with healthcare, senior services, or caregiving industries is a plus Passion for community impact, caregiving, and supporting families Schedule & Location
Part-time/ Full-time ( in-office) Salary
$20-$30 an hour (depending on experience) Opportunity to expand responsibilities across additional healthcare brands
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