Communications Specialist 3
State of Minnesota, Roseville, MN, United States
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The Minnesota State Lottery is a state agency that generated over $787M in sales last year, returning a record $196M to our beneficiaries: State's General Fund to support services like K-12 Education and health care, and environmental programs supporting natural resources, game, and fish funds.
Working Title
:
Brand Strategist Job Class: Communications Specialist 3 Agency: Minnesota Lottery
Job ID:
92574
Telework Eligible : Yes (50% per month)
Full/Part Time : Full-Time
Regular/Temporary:
Unlimited
Who May Apply:
Open to all qualified job seekers
Date Posted:
03/11/2026
Closing Date:
03/24/2026
Hiring Agency/Seniority Unit:
Lottery / Lottery-MAPE
Division/Unit:
Field Marketing
Work Shift:
Day Shift
Work Hours:
8:00 a.m. - 4:30 p.m.
Days of Work:
Monday - Friday
Travel Required : Yes
Salary Range:
$32.40 - $47.76 / hourly; $67,651 - $99,723 / annually
Classified Status:
Classified
Bargaining Unit/Union : 214 - MN Assoc of Professional Employees/MAPE
The work you'll do is more than just a job. At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
Job Summary The Minnesota Lottery is looking for a Brand Strategist to serve as the lead for merchandising, retail brand presence, managing vendor relationships, and procuring promotional products. This position develops and manages statewide merchandising initiatives, oversees product promotions, leads content development for key retailer communications, and coordinates media promotions. The role also provides project direction and guidance to the Print Coordinator.
Key Responsibilities:
Lead the strategy, development, and implementation of the Lottery’s merchandising and promotional products programs, including budget management for both programs.
Direct and oversee execution of merchandising initiatives, providing guidance and task direction to the Print Coordinator and leading the merchandising committee.
Develop and manage communication strategies and written content for retailer‑facing channels such as retailer flyers, Digital Menu Boards, Retailer Services Portal, and other touchpoints.
Coordinate media promotions and licensed product approvals to ensure alignment with brand and marketing goals.
Qualifications Minimum Qualifications To facilitate proper crediting, please ensure that your resume clearly describes your experience in the areas listed below and indicate the beginning and ending month and year for each job.
Three years of experience in brand management, marketing, sales, or retail marketing to include the following:
Experience developing and editing marketing and promotional content for a variety of audiences and channels.
Deep knowledge of marketing, brand strategy, merchandising, or point of purchase materials.
Experience in managing vendor relationships or procurement processes.
Strong copywriting, communication, project management, and multitasking skills.
Ability to work independently under pressure and manage multiple deadlines.
High proficiency with Microsoft Office (Excel, PowerPoint, Outlook).
Ability to communicate effectively with individuals with a wide range of backgrounds, who do not share your same culture, ethnicity, language, or other common experiences.
****A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field will substitute for one (1) year of experience.
Preferred Qualifications
Procuring logoed merchandise with external vendors
Skills in project management tools such as Smartsheet, Asana, Wrike, or similar platforms.
Experience with project management, including budget and contract management.
Experience developing and implementing retail marketing or merchandising strategies that influence in‑store consumer behavior and support sales objectives.
Knowledge of Lottery standards and policies, needs of individual Lottery departments and requirements of Lottery promotions. (Brand and logo use, ADA messages, buying restrictions, etc.).
Physical Requirements Some lifting, standing, and bending when working to support promotional programs. May also need to sit for long periods of time.
Additional Requirements This position requires successful completion of the following:
The Minnesota Lottery will conduct a criminal background check and fingerprint check at the time of job offer for all prospective new employees. The Minnesota Lottery cannot hire any person who’s been convicted of a felony or a crime involving fraud or misrepresentation within five years of employment or who’s ever been convicted of a gambling‑related offense.
In addition, the Minnesota State Lottery will perform the following background checks:
Employment Reference Checks (includes review of personnel file for current and former State of Minnesota employees)
SEMA4 Records Check (for current and former State of Minnesota employees)
To be considered for any Veteran’s Status, you must indicate this on your application and follow the instructions below:
RECENTLY SEPARATED VETERANS (RSV): Effective July 1, 2009, legislation provides that the top five RSV applicants who apply and meet the qualifications for a vacancy shall be granted an interview. To qualify, you must meet the following: 1) have separated under honorable conditions from any branch of the armed forces of the United States; 2) have served on active duty for 181 consecutive days or more or for the full period ordered to active duty or have separated by reason of disability incurred while serving on active duty; 3) be a United States citizen or resident alien; and 4) have served in active military service at any time on or after September 11, 2001, as shown on your DD‑214 form. To be considered under this legislation, you must: 1) meet all Minimum Qualifications identified in this posting; 2) meet all the above RSV criteria; and 3) submit a copy of your DD‑214 form by the closing date to: HRDept@mnlottery.com. Failure to submit your DD‑214 form will affect your consideration for an interview under this legislation.
CERTAIN DISABLED VETERANS: Effective August 1, 2012, legislation provides state agencies with the option to appoint certain disabled veterans on a noncompetitive basis if you: 1) meet service requirements and have a verified service‑connected disability rating of at least 30%; 2) provide qualifying documentation verifying the disability; and 3) meet all Minimum Qualifications identified in this posting. To be considered under this legislation you must submit all documentation before the closing date to: HRDept@mnlottery.com.
If you are an individual with a disability and need an ADA accommodation for an interview, you may contact the Minnesota State Lottery's ADA Coordinator at 651‑635‑8114 or HRDept@mnlottery.com for assistance.
To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Human Resources at HRDept@mnlottery.com .
About the Minnesota Lottery Playing Our Part: Since 1990, the lottery has generated approximately $4.2 billion for programs that positively impact the lives of Minnesotans. More than $1.7 billion has helped preserve, restore and protect Minnesota’s environment through the Environment and Natural Resources Trust Fund, Game and Fish Fund and the Natural Resources Fund. Another $2.3 billion has helped fund state programs, including education, public safety and health and human services. Lottery dollars also support programs to help prevent and treat problem gambling. Visit www.mnlottery.com for more information.
Working together to improve the state we love. What do Minnesota's State employees have in common?
A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth
As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
Your benefits may include:
Paid vacation and sick leave
12 paid holidays each year
Low‑cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short‑term and long‑term disability insurance that can provide income if you are unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well‑being
Support to help you reach your career goals:
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)
Employee Assistance Program (EAP) for work/life support:
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well‑being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies
based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
EQUAL OPPORTUNITY EMPLOYERS
Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
APPLICANTS WITH DISABILITIES
Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651‑259‑3637 or email careers@state.mn.us and let us know the support you need.
#J-18808-Ljbffr
The Minnesota State Lottery is a state agency that generated over $787M in sales last year, returning a record $196M to our beneficiaries: State's General Fund to support services like K-12 Education and health care, and environmental programs supporting natural resources, game, and fish funds.
Working Title
:
Brand Strategist Job Class: Communications Specialist 3 Agency: Minnesota Lottery
Job ID:
92574
Telework Eligible : Yes (50% per month)
Full/Part Time : Full-Time
Regular/Temporary:
Unlimited
Who May Apply:
Open to all qualified job seekers
Date Posted:
03/11/2026
Closing Date:
03/24/2026
Hiring Agency/Seniority Unit:
Lottery / Lottery-MAPE
Division/Unit:
Field Marketing
Work Shift:
Day Shift
Work Hours:
8:00 a.m. - 4:30 p.m.
Days of Work:
Monday - Friday
Travel Required : Yes
Salary Range:
$32.40 - $47.76 / hourly; $67,651 - $99,723 / annually
Classified Status:
Classified
Bargaining Unit/Union : 214 - MN Assoc of Professional Employees/MAPE
The work you'll do is more than just a job. At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
Job Summary The Minnesota Lottery is looking for a Brand Strategist to serve as the lead for merchandising, retail brand presence, managing vendor relationships, and procuring promotional products. This position develops and manages statewide merchandising initiatives, oversees product promotions, leads content development for key retailer communications, and coordinates media promotions. The role also provides project direction and guidance to the Print Coordinator.
Key Responsibilities:
Lead the strategy, development, and implementation of the Lottery’s merchandising and promotional products programs, including budget management for both programs.
Direct and oversee execution of merchandising initiatives, providing guidance and task direction to the Print Coordinator and leading the merchandising committee.
Develop and manage communication strategies and written content for retailer‑facing channels such as retailer flyers, Digital Menu Boards, Retailer Services Portal, and other touchpoints.
Coordinate media promotions and licensed product approvals to ensure alignment with brand and marketing goals.
Qualifications Minimum Qualifications To facilitate proper crediting, please ensure that your resume clearly describes your experience in the areas listed below and indicate the beginning and ending month and year for each job.
Three years of experience in brand management, marketing, sales, or retail marketing to include the following:
Experience developing and editing marketing and promotional content for a variety of audiences and channels.
Deep knowledge of marketing, brand strategy, merchandising, or point of purchase materials.
Experience in managing vendor relationships or procurement processes.
Strong copywriting, communication, project management, and multitasking skills.
Ability to work independently under pressure and manage multiple deadlines.
High proficiency with Microsoft Office (Excel, PowerPoint, Outlook).
Ability to communicate effectively with individuals with a wide range of backgrounds, who do not share your same culture, ethnicity, language, or other common experiences.
****A Bachelor’s degree in Marketing, Communications, Business Administration, or a closely related field will substitute for one (1) year of experience.
Preferred Qualifications
Procuring logoed merchandise with external vendors
Skills in project management tools such as Smartsheet, Asana, Wrike, or similar platforms.
Experience with project management, including budget and contract management.
Experience developing and implementing retail marketing or merchandising strategies that influence in‑store consumer behavior and support sales objectives.
Knowledge of Lottery standards and policies, needs of individual Lottery departments and requirements of Lottery promotions. (Brand and logo use, ADA messages, buying restrictions, etc.).
Physical Requirements Some lifting, standing, and bending when working to support promotional programs. May also need to sit for long periods of time.
Additional Requirements This position requires successful completion of the following:
The Minnesota Lottery will conduct a criminal background check and fingerprint check at the time of job offer for all prospective new employees. The Minnesota Lottery cannot hire any person who’s been convicted of a felony or a crime involving fraud or misrepresentation within five years of employment or who’s ever been convicted of a gambling‑related offense.
In addition, the Minnesota State Lottery will perform the following background checks:
Employment Reference Checks (includes review of personnel file for current and former State of Minnesota employees)
SEMA4 Records Check (for current and former State of Minnesota employees)
To be considered for any Veteran’s Status, you must indicate this on your application and follow the instructions below:
RECENTLY SEPARATED VETERANS (RSV): Effective July 1, 2009, legislation provides that the top five RSV applicants who apply and meet the qualifications for a vacancy shall be granted an interview. To qualify, you must meet the following: 1) have separated under honorable conditions from any branch of the armed forces of the United States; 2) have served on active duty for 181 consecutive days or more or for the full period ordered to active duty or have separated by reason of disability incurred while serving on active duty; 3) be a United States citizen or resident alien; and 4) have served in active military service at any time on or after September 11, 2001, as shown on your DD‑214 form. To be considered under this legislation, you must: 1) meet all Minimum Qualifications identified in this posting; 2) meet all the above RSV criteria; and 3) submit a copy of your DD‑214 form by the closing date to: HRDept@mnlottery.com. Failure to submit your DD‑214 form will affect your consideration for an interview under this legislation.
CERTAIN DISABLED VETERANS: Effective August 1, 2012, legislation provides state agencies with the option to appoint certain disabled veterans on a noncompetitive basis if you: 1) meet service requirements and have a verified service‑connected disability rating of at least 30%; 2) provide qualifying documentation verifying the disability; and 3) meet all Minimum Qualifications identified in this posting. To be considered under this legislation you must submit all documentation before the closing date to: HRDept@mnlottery.com.
If you are an individual with a disability and need an ADA accommodation for an interview, you may contact the Minnesota State Lottery's ADA Coordinator at 651‑635‑8114 or HRDept@mnlottery.com for assistance.
To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Human Resources at HRDept@mnlottery.com .
About the Minnesota Lottery Playing Our Part: Since 1990, the lottery has generated approximately $4.2 billion for programs that positively impact the lives of Minnesotans. More than $1.7 billion has helped preserve, restore and protect Minnesota’s environment through the Environment and Natural Resources Trust Fund, Game and Fish Fund and the Natural Resources Fund. Another $2.3 billion has helped fund state programs, including education, public safety and health and human services. Lottery dollars also support programs to help prevent and treat problem gambling. Visit www.mnlottery.com for more information.
Working together to improve the state we love. What do Minnesota's State employees have in common?
A sense of purpose in their work
Connection with their coworkers and communities
Opportunities for personal and professional growth
As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.
Your benefits may include:
Paid vacation and sick leave
12 paid holidays each year
Low‑cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid leave for parents of newborn or newly adopted children
Pension plan that provides income when you retire (after working at least three years)
Employer paid life insurance to provide support for your family in the event of death
Short‑term and long‑term disability insurance that can provide income if you are unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that provide support and promote physical, emotional, social, and financial well‑being
Support to help you reach your career goals:
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov)
Employee Assistance Program (EAP) for work/life support:
A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well‑being, or job performance
Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Programs, resources and benefits eligibility varies
based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.
EQUAL OPPORTUNITY EMPLOYERS
Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.
APPLICANTS WITH DISABILITIES
Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the Careers Help Desk at 651‑259‑3637 or email careers@state.mn.us and let us know the support you need.
#J-18808-Ljbffr