Senior Brand Strategist - FinTech
Method Recruiting, a 3x Inc. 5000 company, San Francisco, CA, United States
The
Senior Brand Strategist
will translate strategic positioning into compelling brand narrative, emotional territory, and scalable creative platforms. This role sits within the Creative organization and operates at the intersection of Strategic Product Marketing, Research, and Creative execution.
You will help shape the brand’s North Star narrative and ensure it is expressed consistently and distinctively across campaigns, channels, and customer touchpoints.
The role serves two key functions within the team:
Enabling the evolution of Product Marketing toward strategic positioning and category leadership
Ensuring creative exploration remains grounded in a clear narrative system and brand positioning
This role is ideal for someone who is both strategic and narrative-driven, with a track record of turning positioning into story systems that drive memorability, differentiation, and performance.
RESPONSIBILITIES
Develop narrative frameworks that allow Creative teams to explore bold ideas while staying anchored in brand positioning
Translate positioning into cohesive brand narratives and belief systems
Define emotional territory and brand POV
Help establish voice and tone principles that guide storytelling
Build Creative Platforms
Create strategic guardrails that enable Creative teams to push the brand into new storytelling territory while maintaining strategic coherence
Develop scalable creative platforms rooted in the brand’s North Star
Define campaignable story territories and thematic directions
Champion unconventional thinking that elevates the brand beyond category norms while maintaining clarity of positioning
Partner with Creative Directors, writers, and designers to guide campaign development
Distill strategic inputs into compelling creative briefs
Define the core tension, insight, and emotional angle for key campaigns
Drive Brand Impact
Partner with research and performance teams to identify patterns in effective storytelling
Help evolve platforms based on creative effectiveness insights
Ensure brand differentiation is visible and consistent across customer touchpoints
QUALIFICATIONS
8–12 years of experience in brand strategy, creative strategy, or similar roles
Experience building brand platforms or long-term campaign systems
Strong storytelling and writing ability with the ability to clearly articulate narrative frameworks
Comfort working with research insights and performance data to inform creative direction
Ability to collaborate cross-functionally across Product Marketing, Creative, and Growth teams
A strong point of view on what makes brands distinctive — and the ability to balance bold creative ideas with strategic clarity
#J-18808-Ljbffr
Senior Brand Strategist
will translate strategic positioning into compelling brand narrative, emotional territory, and scalable creative platforms. This role sits within the Creative organization and operates at the intersection of Strategic Product Marketing, Research, and Creative execution.
You will help shape the brand’s North Star narrative and ensure it is expressed consistently and distinctively across campaigns, channels, and customer touchpoints.
The role serves two key functions within the team:
Enabling the evolution of Product Marketing toward strategic positioning and category leadership
Ensuring creative exploration remains grounded in a clear narrative system and brand positioning
This role is ideal for someone who is both strategic and narrative-driven, with a track record of turning positioning into story systems that drive memorability, differentiation, and performance.
RESPONSIBILITIES
Develop narrative frameworks that allow Creative teams to explore bold ideas while staying anchored in brand positioning
Translate positioning into cohesive brand narratives and belief systems
Define emotional territory and brand POV
Help establish voice and tone principles that guide storytelling
Build Creative Platforms
Create strategic guardrails that enable Creative teams to push the brand into new storytelling territory while maintaining strategic coherence
Develop scalable creative platforms rooted in the brand’s North Star
Define campaignable story territories and thematic directions
Champion unconventional thinking that elevates the brand beyond category norms while maintaining clarity of positioning
Partner with Creative Directors, writers, and designers to guide campaign development
Distill strategic inputs into compelling creative briefs
Define the core tension, insight, and emotional angle for key campaigns
Drive Brand Impact
Partner with research and performance teams to identify patterns in effective storytelling
Help evolve platforms based on creative effectiveness insights
Ensure brand differentiation is visible and consistent across customer touchpoints
QUALIFICATIONS
8–12 years of experience in brand strategy, creative strategy, or similar roles
Experience building brand platforms or long-term campaign systems
Strong storytelling and writing ability with the ability to clearly articulate narrative frameworks
Comfort working with research insights and performance data to inform creative direction
Ability to collaborate cross-functionally across Product Marketing, Creative, and Growth teams
A strong point of view on what makes brands distinctive — and the ability to balance bold creative ideas with strategic clarity
#J-18808-Ljbffr