Performance Marketing Specialist
Connect2Learn, Salt Lake City, UT, United States
Performance Marketing Specialist | Kolkata Location
Company : Connect2Learn
Location : Work From Office — Kolkata
Employment Type : Full-Time
Shift : Day shift
About Connect2Learn Connect2Learn is a rapidly growing global EdTech organization that delivers high-quality online learning solutions to students across ANZ, UK, and USA markets.
Our focus is on building structured academic systems, ensuring measurable learning outcomes, and achieving scalable operational excellence.
At Connect2Learn, we promote a performance-driven culture that encourages ownership, innovation, and continuous growth while building a strong global education ecosystem.
Role Overview We are seeking a highly analytical and result-driven Performance Marketing Specialist to lead and scale our international lead generation efforts.
This role is ideal for candidates with hands‑on experience in targeting audiences in the UK, USA, and ANZ regions, preferably within the EdTech sector. You will play a crucial role in generating qualified leads, optimizing campaign performance, and contributing directly to business growth.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other platforms
Drive international lead generation with a focus on UK, USA, and ANZ markets
Track and improve key metrics such as CPL, ROAS, and conversion rates
Manage campaign budgets, bidding strategies, and scaling initiatives
Conduct A/B testing for ad creatives, copy, and landing pages
Implement and manage tracking tools, pixels, and analytics dashboards
Collaborate with internal teams to enhance lead quality and conversion rates
Analyze campaign performance and deliver data-driven insights and reports
Who Can Apply
Minimum 1+ years of experience in Performance Marketing
Proven experience in international lead generation (UK/USA/ANZ markets)
Prior experience in EdTech or the education industry is preferred
Strong understanding of digital funnels and paid marketing strategies
Hands‑on experience with Google Ads, Meta Ads, and analytics tools
What You’ll Gain
Opportunity to work on global campaigns and international audiences
Exposure to a fast-paced, performance-driven startup environment
High ownership with direct impact on revenue growth
Strong learning and career growth opportunities
Collaborative and growth-oriented team environment
Why Join Connect2Learn
Be part of a growing international EdTech organization
Take on a high-impact role with end-to-end campaign ownership
Work within structured processes and a performance-focused culture
Access long-term career and leadership growth opportunities
How to apply https://docs.google.com/forms/d/e/1FAIpQLSfaqgNb_G7trAlbYEB1AhFb8gveTy7ASJf5Aw7AG0OC1v28Fw/viewform
#J-18808-Ljbffr
Location : Work From Office — Kolkata
Employment Type : Full-Time
Shift : Day shift
About Connect2Learn Connect2Learn is a rapidly growing global EdTech organization that delivers high-quality online learning solutions to students across ANZ, UK, and USA markets.
Our focus is on building structured academic systems, ensuring measurable learning outcomes, and achieving scalable operational excellence.
At Connect2Learn, we promote a performance-driven culture that encourages ownership, innovation, and continuous growth while building a strong global education ecosystem.
Role Overview We are seeking a highly analytical and result-driven Performance Marketing Specialist to lead and scale our international lead generation efforts.
This role is ideal for candidates with hands‑on experience in targeting audiences in the UK, USA, and ANZ regions, preferably within the EdTech sector. You will play a crucial role in generating qualified leads, optimizing campaign performance, and contributing directly to business growth.
Key Responsibilities
Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other platforms
Drive international lead generation with a focus on UK, USA, and ANZ markets
Track and improve key metrics such as CPL, ROAS, and conversion rates
Manage campaign budgets, bidding strategies, and scaling initiatives
Conduct A/B testing for ad creatives, copy, and landing pages
Implement and manage tracking tools, pixels, and analytics dashboards
Collaborate with internal teams to enhance lead quality and conversion rates
Analyze campaign performance and deliver data-driven insights and reports
Who Can Apply
Minimum 1+ years of experience in Performance Marketing
Proven experience in international lead generation (UK/USA/ANZ markets)
Prior experience in EdTech or the education industry is preferred
Strong understanding of digital funnels and paid marketing strategies
Hands‑on experience with Google Ads, Meta Ads, and analytics tools
What You’ll Gain
Opportunity to work on global campaigns and international audiences
Exposure to a fast-paced, performance-driven startup environment
High ownership with direct impact on revenue growth
Strong learning and career growth opportunities
Collaborative and growth-oriented team environment
Why Join Connect2Learn
Be part of a growing international EdTech organization
Take on a high-impact role with end-to-end campaign ownership
Work within structured processes and a performance-focused culture
Access long-term career and leadership growth opportunities
How to apply https://docs.google.com/forms/d/e/1FAIpQLSfaqgNb_G7trAlbYEB1AhFb8gveTy7ASJf5Aw7AG0OC1v28Fw/viewform
#J-18808-Ljbffr