Performance Marketing Specialist

Performance Marketing Specialist | Kolkata Location Company : Connect2Learn Location : Work From Office — Kolkata Employment Type : Full-Time Shift : Day shift About Connect2Learn Connect2Learn is a rapidly growing global EdTech organization that delivers high-quality online learning solutions to students across ANZ, UK, and USA markets. Our focus is on building structured academic systems, ensuring measurable learning outcomes, and achieving scalable operational excellence. At Connect2Learn, we promote a performance-driven culture that encourages ownership, innovation, and continuous growth while building a strong global education ecosystem. Role Overview We are seeking a highly analytical and result-driven Performance Marketing Specialist to lead and scale our international lead generation efforts. This role is ideal for candidates with hands‑on experience in targeting audiences in the UK, USA, and ANZ regions, preferably within the EdTech sector. You will play a crucial role in generating qualified leads, optimizing campaign performance, and contributing directly to business growth. Key Responsibilities Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and other platforms Drive international lead generation with a focus on UK, USA, and ANZ markets Track and improve key metrics such as CPL, ROAS, and conversion rates Manage campaign budgets, bidding strategies, and scaling initiatives Conduct A/B testing for ad creatives, copy, and landing pages Implement and manage tracking tools, pixels, and analytics dashboards Collaborate with internal teams to enhance lead quality and conversion rates Analyze campaign performance and deliver data-driven insights and reports Who Can Apply Minimum 1+ years of experience in Performance Marketing Proven experience in international lead generation (UK/USA/ANZ markets) Prior experience in EdTech or the education industry is preferred Strong understanding of digital funnels and paid marketing strategies Hands‑on experience with Google Ads, Meta Ads, and analytics tools What You’ll Gain Opportunity to work on global campaigns and international audiences Exposure to a fast-paced, performance-driven startup environment High ownership with direct impact on revenue growth Strong learning and career growth opportunities Collaborative and growth-oriented team environment Why Join Connect2Learn Be part of a growing international EdTech organization Take on a high-impact role with end-to-end campaign ownership Work within structured processes and a performance-focused culture Access long-term career and leadership growth opportunities How to apply https://docs.google.com/forms/d/e/1FAIpQLSfaqgNb_G7trAlbYEB1AhFb8gveTy7ASJf5Aw7AG0OC1v28Fw/viewform #J-18808-Ljbffr