Project Marketing Manager

ESSENTIAL JOB FUNCTIONS Pre-Market Clinical Analysis Conducts a pre-market clinical evaluation using xx’s existing resources, and compiles and reports data to the supplier. Market Analysis and Planning Conducts market analysis, including market size, trends, growth potential, market profitability, industry cost structure, SWOT, competitive advantages, customer’s purchasing decision criteria, key success factors and risk factors. Develops launching (go-to-market) plan based on the market analysis: xx’s positioning and value propositions Target customers Sales channel Pricing and incentives Key Opinion Leaders (KOLs) Communication and training tools Sales forecasts and budgets Lays out a roadmap of product launching and follow-up #J-18808-Ljbffr