Go-To-Market Marketing Manager
Interplace, Inc., Union City, CA, United States
ESSENTIAL JOB FUNCTIONS
- Pre-Market Clinical Analysis
- Conducts a pre-market clinical evaluation using xx’s existing resources, and compiles and reports data to the supplier.
- Market Analysis and Planning
- Conducts market analysis, including market size, trends, growth potential, market profitability, industry cost structure, SWOT, competitive advantages, customer’s purchasing decision criteria, key success factors and risk factors.
- Develops launching (go-to-market) plan based on the market analysis:
- xx’s positioning and value propositions
- Target customers
- Sales channel
- Pricing and incentives
- Key Opinion Leaders (KOLs)
- Communication and training tools
- Sales forecasts and budgets
- Lays out a roadmap of product launching and follow-up