Go-To-Market Marketing Manager

ESSENTIAL JOB FUNCTIONS Pre-Market Clinical Analysis Conducts a pre-market clinical evaluation using xx’s existing resources, and compiles and reports data to the supplier.

Market Analysis and Planning Conducts market analysis, including market size, trends, growth potential, market profitability, industry cost structure, SWOT, competitive advantages, customer’s purchasing decision criteria, key success factors and risk factors.
Develops launching (go-to-market) plan based on the market analysis: xx’s positioning and value propositions
Target customers
Sales channel
Pricing and incentives
Key Opinion Leaders (KOLs)
Communication and training tools
Sales forecasts and budgets

Lays out a roadmap of product launching and follow-up

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