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Senior Marketing Specialist

Intek Plastics, Hastings, MN, United States


Overview Are you a creative, strategic, and data-driven marketer ready to make an impact? We’re looking for a Senior Marketing Specialist to lead marketing initiatives that drive growth and strengthen our brand in the B2B manufacturing space. What You’ll Do Lead all pre-show, onsite, and post-show activities Coordinate booth design, logistics, and promotional materials Drive lead generation and maximize event ROI Develop brochures, presentations, case studies, and sales tools Maintain brand consistency across all materials Manage and optimize website content for SEO and user experience Create digital campaigns that generate awareness and qualified leads Content & Demand Generation – Write blogs, case studies, newsletters, and leadership content Partner with Sales to align campaigns with goals Maintain consistent brand messaging Conduct market research and competitive analysis Track performance and deliver insights to guide decisions Internal & Customer Communications – Gather customer testimonials and develop case studies What You Bring Bachelor’s degree in Marketing, Communications, or related field 5+ years of marketing experience (manufacturing preferred) Strong written and verbal communication skills Proficiency in Microsoft Office Suite Analytical, self-motivated, and results-driven Excellent problem-solving skills Valid driver’s license with acceptable motor vehicle record Travel up to 25% Why You’ll Love Working Here Make a visible impact in a growing B2B organization Collaborative and supportive team culture Variety in your work Opportunity to drive strategy and lead meaningful marketing initiatives Interested or know someone who would be a great fit? Apply today or message us to learn more! #J-18808-Ljbffr