Fractional Public Relations Manager, Creator TV

If you enjoy a culture that encourages entrepreneurial drive, intellectual curiosity all while maintaining a work-life balance, Sabio is perfect for you. Our team is great at their jobs, enjoys working with one another, and has plenty of fun and laughs along the way! We’re looking for candidates that are great at collaborating with teams, innovative in their thinking, and have the passion to solve problems. Are you ready to join our fun, fast-paced, and fluid environment? Sabio was certified as Great Place to Work and our employees give us a 4.7 on Glassdoor! Come join our dynamic team! Job Description Sabio is seeking a fractional consulting engagement for a senior PR professional to own the PR strategy and execution for Creator TV, with a primary focus on driving awareness, credibility, and viewership. We are looking for someone who can think strategically, move quickly, and proactively identify opportunities to tell compelling stories in the entertainment and creator economy space — without needing a lot of direction or structure to do it. This engagement will be led in close collaboration with the Director of Marketing and our marketing, leadership, and original content teams. Responsibilities Develop and execute a PR strategy focused on Creator TV awareness, viewership growth, and brand credibility Build and maintain relationships with entertainment, creator economy, and media industry press, including relevant trade publications Proactively pitch stories, identify coverage opportunities, and secure earned media that aligns with business and audience goals Own the creation and evolution of Creator TV press materials, including press kits, messaging, and media briefs Identify opportunities around launches, events, original programming, partnerships, and talent to drive press coverage Act as a strategic thought partner to the team by identifying what stories matter, where they should live, and why Coordinate press outreach around key moments rather than reacting only to requested press releases Track performance and impact of PR efforts using agreed-upon KPIs such as coverage quality, relevance, and audience engagement Qualifications 5+ years of PR experience, ideally within entertainment, media, streaming, digital content, or creator-focused businesses Strong existing relationships with relevant entertainment and media trade outlets Proven ability to independently develop and execute PR strategies, not just manage tasks Experience pitching stories and securing earned media in competitive environments Strong writing and storytelling skills, including press releases and media narratives Comfortable operating in a fast-moving, entrepreneurial environment with limited structure Preferred Experience Experience working with creator-led brands, FAST channels, streaming platforms, or digital media companies Background in both strategy and execution, either in-house or at an agency where you owned client outcomes Experience supporting launches, original content, or live events from a PR perspective Sabio is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. PRIVACY NOTICE TO SABIO’S JOB APPLICANTS This Privacy Notice explains what personal information we at Sabio, Inc. collect from you, and why we collect it and use it. This Notice covers our practices regarding the personal information of all applicants to our job positions. Please review it carefully. Categories of personal information we collect from you Generally, We Obtain This Information Through Our Recruiting Team We collect personal information about you throughout the recruiting process, in particular the following categories. Identification and contact information Direct identifiers such as your first and last name. Indirect identifiers such as a government ID, your Social Security, work permit or passport. Contact information such as your email address, mailing address, telephone number. Other information about you or that can be associated with you such as: Sensitive/Protected Data. During the recruitment process, you may (voluntarily) provide us with your ethnicity, gender, military service information, or physical or mental health information, as well as your national origin and citizenship. Professional or job position-related information, including your past professional experience, references; background verification; talent management and assessment; information regarding any conflicts of interests; and the terms and conditions of your job offer. Non-public education information, including information about your education records, such as grades and transcripts. #J-18808-Ljbffr