Lifecycle Marketing Manager
Dive Bomb Industries, Hazelwood, MO, United States
Dive Bomb Industries designs and delivers innovative, durable, and real-world-tested gear for hunters and outdoor enthusiasts. Our product lineup includes decoys, blinds, technical apparel, and accessories built to meet the challenges of the great outdoors. As passionate outdoorsmen, we’re focused on innovation, customer connection, and delivering high-quality gear that withstands the toughest conditions. Based on a deep understanding of our customers, we create solutions that enhance their hunting, working, and exploring experiences, making us a trusted name in the field.
This is a full-time, on-site role in Hazelwood, MO, for a Lifecycle Marketing Manager. The Lifecycle Marketing Manager will develop and execute marketing strategies to engage and retain customers throughout their lifecycle. Responsibilities include creating targeted email and SMS campaigns, analyzing marketing performance metrics, managing CRM tools, and driving customer engagement at all stages of the journey. The individual will also focus on improving retention, loyalty, and customer experience through effective communication strategies and reporting efforts to internal teams.
- Experience in Email Marketing, SMS Campaigns, and CRM Tools Management
- Strong skills in Marketing Analytics, Campaign Performance Analysis, and Data Interpretation
- Familiarity with Customer Retention Strategies, Engagement Techniques, and Personalization Tactics
- Knowledge of Digital Marketing and Content Creation to complement lifecycle strategies
- Excellent communication, collaboration, and project management skills
- Proficiency in marketing automation platforms, such as HubSpot, Salesforce, or similar tools, is a plus
- Experience in or a passion for the outdoor and hunting industry is highly preferred
- Bachelor’s degree in Marketing, Communications, or a related field