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Wholesale Marketing Manager-Cannabis Brands & Sales Support

Shangrila Dispensaries, Waterbury, CT, United States


About Shangri-La Shangri-La is a multi-state cannabis company built on structure, compliance, and elevated retail experiences. Since 2019, we\'ve grown intentionally—focusing on strong operations, disciplined execution, and brands that can scale. As we expand our wholesale footprint, how our brands show up in the market matters more than ever. That\'s where you come in. About the Role The Wholesale Marketing Manager owns everything that supports our brands in the wholesale space. From sell sheets to pitch decks to product catalogs—you ensure that every piece of material is accurate, compliant, and built to support sales. You\'ll work closely with Sales, Design, Marketing, and Compliance to create a system where nothing is outdated, nothing is off-brand, and nothing slows down momentum. This role is equal parts strategy, execution, and organization. What You\'ll Own Wholesale Marketing Strategy Build and maintain a clear, scalable strategy for all wholesale marketing assets Ensure every asset communicates product value, positioning, and differentiation Support expansion into new markets with compliant, ready-to-use materials Asset Creation & Control Own development of sell sheets, product catalogs, pitch decks, brand kits, and trade materials Maintain strict version control—no outdated assets, no confusion in the field Build and manage organized digital libraries that teams can rely on Sales Enablement Partner directly with Sales teams to understand what\'s needed in the field Ensure teams have the tools they need—when they need them Support distributor and retail partner requests with speed and accuracy Launch & Promotional Support Support product launches, new SKUs, and brand expansions Align materials with promotional calendars, pricing strategies, and campaigns Continuously refine assets based on feedback and performance Cross-Functional Alignment Work closely with Graphic Design to bring materials to life Partner with Marketing leadership to ensure message consistency Collaborate with Compliance to ensure all materials meet regulatory requirements Who You Are You're organized to a level where people trust your systems without question You understand how marketing supports sales—not just brand awareness You care about details—because in this role, details matter You're proactive, not reactive—you see what's needed before it's asked You can manage multiple projects without losing clarity or momentum You communicate clearly and confidently across teams What You Bring 4+ years of marketing experience Experience in CPG, cannabis, wholesale, or sales-driven environments preferred Strong asset management and organizational skills Experience supporting sales teams and partner-facing materials High attention to detail with strong deadline management What Success Looks Like Sales teams are confident, equipped, and aligned All materials are accurate, compliant, and easy to access No outdated assets exist in the field Product launches are supported seamlessly Our brands show up consistently and professionally across all markets #J-18808-Ljbffr